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Illustration: Google Ads in several languages
Google Ads Advertising Setup

Multilingual Google Ads Campaigns

We show your ads in the language your customer searches in: Russian, Ukrainian, English or the language of the country where you work. For each language we write separate ads and send people to a page in the same language. People see the offer in their native language, grasp the benefit faster and enquire more often.

What multilingual ad setup includes

Google does not translate ads itself: it shows them to people who use the selected language. So each language needs its own keywords, its own texts and its own page. We put this into a clear structure where each language works for its own audience. Click an item to read more.

Ad languages

Ads reach people who use the right language in Google and their browser
  • Choosing languages

    We find out which languages your customers in your area search in. Often it is not only the local language but also Russian, Ukrainian or English.

  • Queries in each language

    We pick keywords separately for each language: people search for the same service in different words. A direct translation of queries almost never matches how people really search.

  • Mixed queries

    Many people type in Latin script, with typos or mixing languages. We take such variants into account too, so no enquiries are lost.

Result: ads reach every language group.

Texts in their language

We write ads anew in each language rather than machine-translating them
  • Separate ads

    For each language we write separate responsive ads. Benefits and wording follow the way this customer speaks.

  • No machine translation

    A literal translation is noticeable at once and lowers trust. The texts are written by a person who knows the language and understands advertising.

  • Assets in the same language

    Sitelinks, callouts and the company description are translated too. The ad looks whole, without bits in another language.

Result: the customer sees the benefit at a glance.

Landing page

The click leads to a page in the same language as the ad, with no confusion
  • Landing page

    Each ad leads to the site version in the same language. People do not leave after seeing unfamiliar text after the click.

  • Form and contacts

    We check that the form, buttons and post-submission messages are translated too. Otherwise the enquiry is lost at the last step.

  • If there is no version

    If the site lacks the language, we suggest a separate landing page. Without it, multilingual ads work at half strength.

Result: a barrier-free path from click to enquiry.

One campaign or a separate one for each language

You can mix all languages in one campaign or keep them apart. This decides how precisely you control the budget and the texts.

One campaign for all languagesSeparate for each language
Ad textsMixed, some impressions in the wrong languageEach ad in the language of the query
BudgetSplit randomlySet for each language group
ReportUnclear which language brings enquiriesCost per enquiry for each language
Main riskPeople see ads they do not understandNone, if each language has its page

When you need ads in several languages

If your customers include people who speak different languages, a single-language campaign loses some enquiries. These are the typical situations.

Your customers are foreigners in your country

Many foreigners search for services in their native language, even after living in a country for years. Especially when it comes to health, documents, repairs or money.

Ads in their language stand out among ads in the local language and say straight away: “you will be understood here”. This noticeably increases the share of calls.

Where it shows most

  • Medicine and dentistry
  • Legal and accounting services
  • Repairs and construction
  • Real estate and rentals

You work in several countries

If you sell to different countries, each has its own search language and familiar wording. One English campaign does not cover those who search in their native language.

We separate countries and languages into their own campaigns: their own queries, ads and budget. You can see where ads pay off and where a different approach is needed.

What we set up

  • Country and language in each campaign
  • Local query wording
  • Currency and prices in ads
  • Time zone for the schedule

Your site already has several languages

If the site is translated but ads run in only one language, the other versions get almost no customers. That is a missed return on work already done.

We connect ads to each language version of the site. People land straight on the page in their language, without switching.

What we check

  • Whether all site versions are fully translated
  • Whether forms work in every language
  • Whether prices and contacts match
  • Whether enquiries from each version are tracked

Clicks in the main language are too expensive

In the local language competition is usually higher and clicks cost more. In other languages there are fewer competitors, while the customers are the same.

A separate campaign in Russian, Ukrainian or English often brings cheaper enquiries. This is especially noticeable in niches with many foreigners and little advertising in their language.

What it gives you

  • Fewer competitors in the auction
  • Lower cost per click
  • More trust in the ad
  • A separate enquiry channel

You are reaching a new language audience

A new language group means new wording, new benefits and new customer concerns. Old texts cannot simply be carried over.

We start with a test: a separate campaign, a translated landing page and lead tracking. In a few weeks it is clear whether there is demand and whether to expand.

Where we start

  • Checking demand in the language
  • Translating the landing page
  • A test budget
  • Separate lead tracking

How we set up ads in several languages

Six steps: from choosing languages to a report that shows the cost per enquiry for each of them.

01

Languages

We determine which languages your customers search in.

02

Queries

We pick keywords separately for each language.

03

Structure

We split languages into campaigns or groups with separate budgets.

04

Texts

We write ads and assets in each language without machine translation.

05

Pages

We check that each click leads to a page in the same language.

06

Analysis

We compare the cost per enquiry by language and reallocate the budget.

Who it is for

Ads in several languages pay off where customers speak different languages or you work in different countries. Most often we work with:
Companies serving foreigners — ads in the customer’s native language stand out from competitors
Businesses in several countries — separate campaigns for each country’s language and market
Owners of multilingual sites — each language version gets its own customers
Medicine, lawyers and accountants — in complex topics people search in their native language
Real estate and renovation — big decisions are made in a language people understand
Those with costly clicks in the main language — competition is often lower in other languages

What you get

You get ads that speak to each customer in their language: their own queries, their own ads and their own page for each language group. The budget is split by language, and the report shows where an enquiry costs less. You can see which languages are worth boosting and which to keep on a minimal budget.

What to know before you start

Each language needs a landing page in that language: without it, ads work at half strength
The advertising budget is paid to Google separately and is not included in the setup price
We write texts in each language by hand: machine translation in ads lowers trust

Let’s speak to your customers in their language

Language setup is included in campaign setup and launch. It works well together with location targeting and ad copywriting. The consultation is free: first we look at your customers and site, then we name the price and timeline.

All Google Ads services

Frequently asked questions about multilingual ads

Included in campaign setup and launch
25–185 €