€200
Setting Up and Integrating Google Services for Your Website
Google gives businesses a set of tools: analytics, Search Console, Business Profile, Merchant Center and Google Ads. They pay off only when they are connected: every enquiry is counted, ads learn from real sales, and your company and products are visible in search and on maps. We set up and connect Google services on websites built on any platform, with visitor consent handled in line with EU requirements. We work with companies in Poland and across the European Union.
Why Google services don’t work on their own
Most often the problem is not missing services, but services that are installed yet not connected to each other. Here are the four situations clients most often bring to us.
The numbers don’t match the enquiries
The tracking code is installed twice or missing from some pages. Reports say one thing, your inbox another, and decisions are made on the wrong data.
Cookie consent is set up incorrectly
If the website does not pass the visitor’s choice to Google, Google Ads sees only part of the conversions from the EU, and remarketing does not work fully.
Products disapproved in Merchant Center
An error in the product feed or shipping settings, and the store doesn’t appear in Google Shopping even though the products are on the website.
Business Profile doesn’t match the website
A different phone number, an old address, different opening hours. Customers get confused, and Google trusts your business data less.
Visibility in search and on maps
For customers to find you on Google, search needs to see your website’s pages, know your business address and opening hours, and receive up-to-date product data. Three Google services and structured data on your pages take care of this.
Ownership verification
We verify ownership of the domain and all language versions of the website. You remain the owner of the property, and the studio works as a user.
Indexing and errors
We submit the sitemap and check which pages are in search and which are not, and why. We fix duplicates, errors and accidentally blocked sections.
Impressions in AI answers
In June 2026 Google added a report to Search Console showing website impressions in AI Overviews and AI Mode. Google is rolling it out gradually, not to all websites at once. If the report is available for your website, we’ll show you how to read it.
Connection with analytics
We connect Search Console with Google Analytics 4 to see the customer’s path from search query to enquiry.
Who it’s for: any website that needs to be found on Google Search.
Creation and verification
We create a new profile or recover access to an existing one and complete verification. A profile is available to businesses that have an address for serving customers or that travel to their customers.
Completing the profile
Categories, services, photos, opening hours, service area. The more accurately the profile is completed, the more searches it can appear for.
Consistent data with the website
The name, address and phone number in the profile, on the website and in the structured data match word for word. For Google, this signals that your business data can be trusted.
Reviews
We prepare a short link customers use to leave a review and show you how to respond to reviews, including negative ones.
Who it’s for: businesses customers look for “near me”: offices, salons, mobile tradespeople.
Account and website
We create the account, verify the website and set shipping and return policies. Without them, products won’t pass review.
Product feed
We set up product export from the store with automatic price and availability updates, so the data in Google doesn’t differ from the website.
Free listings and advertising
Products appear in the “Shopping” tab and other Google surfaces with no cost per click. If you need Shopping ads, we link Merchant Center with Google Ads.
Disapproved products
We go through the reasons for disapprovals in the account issues section and fix the data on the website or in the feed.
Who it’s for: online stores selling on their own website.
Organisation and contacts
We mark up the name, address, phone number and opening hours exactly as they appear in your Business Profile, so the data matches everywhere.
Services and products
We mark up services, products with price and availability, and breadcrumbs. The markup mirrors what visitors see on the page, with no hidden promises.
Validation
We test pages in Google’s Rich Results Test and monitor structured data errors in Search Console.
What to expect
Structured data doesn’t guarantee a rich result: Google decides whether to show it. Without structured data, though, there is no chance at all. More on our page about search engine optimisation.
Who it’s for: any website with services, products or company contact details.
Analytics and enquiry tracking
Analytics shows which channels bring customers and which only consume budget. We set it up so the numbers match real enquiries and data collection meets EU requirements for visitor consent.
- Key events: enquiry, call, messenger click, purchase
- E-commerce tracking for online stores
- Excluding your own traffic from statistics
- Connection with Search Console and Google Ads
- Moving existing tracking codes without duplicates
- Tags for Google Analytics, Google Ads, Meta and other services
- Tracking of forms, clicks and calls
- Testing in preview mode and container documentation
- Consent banner with cookie categories
- Google Consent Mode v2 with all four signals
- Basic or advanced mode depending on your needs
- Checking that the visitor’s choice actually reaches Google
For advertising and measurement of visitors from the European Economic Area, Google requires their consent to be passed on.
- Google Analytics, Search Console and Google Ads data on one page
- Access via a link, without logging in to each service
- Data updates automatically
Data Studio was previously called Looker Studio.
Advertising and sales
Google Ads optimises campaigns for the actions you report to it. If only clicks reach the account, the ads learn to buy clicks. If enquiries and sales reach it, they look for people who buy.
Google Ads and conversions
What we set up
Linking Google Ads with Google Analytics 4 and Merchant Center
Conversion tracking: enquiries, calls, purchases
Enhanced conversions
Remarketing audiences that respect visitor consent
Shopping ads and Performance Max campaigns for stores
Good to know
Without proper consent, some EU conversions are not recorded
We test conversions with test enquiries before campaigns go live
Campaigns run in your own Google Ads account
Who it’s for
A company that already advertises on Google or is preparing to launch and wants to know what every euro invested brings in.
Key topics
Google Ads Performance Max Enhanced Conversions Merchant Center
Website features powered by Google services
Google services aren’t only for marketing. Maps, form protection, email on your domain and loading speed are part of the website too, and it makes sense to set them up together with analytics. Hover over a card to see the details.
How we work
Five steps from audit to handover. All accounts are registered in your name: the studio gets user access, and you can revoke it at any time.
01
Audit
We check what is already connected, where the duplicates are and who owns the accounts.
02
Plan
Together we decide what counts as an enquiry and a sale, and record it in an event map.
03
Implementation
We set up the services and tracking through Tag Manager, without editing website templates.
04
Validation
We send test enquiries and check every event in preview mode.
05
Handover
We hand over access, the event map and a short guide: where to see enquiries and what the numbers mean.
What you get
Working, interconnected Google accounts registered in your name
An event map and Tag Manager container documentation
A test report: which enquiries, calls and purchases are recorded
A Data Studio report, if it is part of the order
Any platform
We connect Google services to websites on WordPress, Joomla, OpenCart, Bitrix and other platforms, including websites we didn’t build.
Key topics
GA4 Tag Manager Search Console Consent Mode v2 GDPR
How much does Google services setup cost
Prices for Google services are listed under “Google services and analytics” in the modular web extensions table below. The price list is shared by all our services and is pulled in here automatically, so the figures are always up to date. We give an exact quote after a short audit.
Not sure which package to choose?
Get in touch, and we will find the right solution for your needs.
Modular web extensions
Extend your site as your business needs grow. This section lists individual functional modules, analytics services and promotion tools with a fixed implementation cost.
| Additional services and integrations | Price (EUR, B2B net) |
|---|---|
| Development, design and technical setup | |
| Building an online calculator (RSForm! Pro) | 70 – 185 |
| Online payment integration | 70 – 185 |
| Basic logo design | 50 – 100 |
| Building a portfolio / photo gallery (YOOtheme Builder) | 25 |
| Messenger integration | 25 |
| Setting up a corporate mailbox | 15 |
| Setting up contact forms and an FAQ section | 25 |
| Basic hosting setup (dhosting.pl) and SSL certificate installation | 25 |
| Google services and analytics | |
| Full configuration of Google services (GA4, GTM, Maps, Ads, Merchant Center) | 250 – 400 |
| Google Analytics and Google Tag Manager integration | 185 |
| Creating and launching a Google Ads campaign | 25 – 185 |
| Creating and configuring a Google Merchant Center profile | 25 – 185 |
| Creating and optimising a Google Maps profile (Google Business) | 25 |
| SEO, content and technical maintenance | |
| Fixing errors left by other developers | 15 / hour |
| Audit and correction of meta tags (Title, Description, H1) for SEO | 10 / hour |
| Blog management (layout and publishing in Joomla Articles) | 10 / post |
Custom development
For specific business needs, functionality not used before and complex solutions that cannot be priced within a package.
| Qualification | Junior | Senior |
|---|---|---|
| B2B hourly rate (EUR/hour) | 12.5 – 14.5€ | 33 – 42€ |
Frequently asked questions about Google services setup
Who will own the Google accounts?
You do. Google Analytics, Tag Manager, Search Console, Merchant Center, Google Ads and Business Profile accounts are registered to your company or transferred to it. The studio gets user access, and you can revoke it at any time without our involvement.
How is Google Analytics different from Search Console?
Search Console shows how the website appears in search before the click: impressions, queries, positions and indexing errors. Google Analytics shows what visitors do after they arrive: which pages they view and whether they send an enquiry. You need both: together they show the customer’s path from search to contact.
Why use Tag Manager if the code can be added directly to the website?
Code in the website template has to be changed every time you need to track a new button or connect a new service, and it’s easy to lose during a redesign. Tag Manager keeps all codes in one place: tracking is added and tested without changing the website, and duplicate tracking codes are visible straight away.
Can you connect services to a website built by another developer?
Yes. We work with websites on WordPress, Joomla, OpenCart, Bitrix and other platforms. We start with an audit: what is already installed, what is duplicated and which accounts you have access to. If access to an old account has been lost, we help recover it or create a new one for your company.
Can I see whether my website appears in Google’s AI answers?
Partly. In June 2026 Google added a report on impressions in AI Overviews and AI Mode to Search Console, but it is rolling it out gradually, not to all websites at once. We explain how to prepare a website for AI answers on our page about GEO optimisation.
Merchant Center is disapproving products. What should I do?
The reason is almost always given in the account issues section: missing shipping information, the price in the feed doesn’t match the website, required fields are missing or the image doesn’t meet the requirements. We go through each reason, fix the data in the store or feed and resubmit the products for review.
How much does setup cost and how long does it take?
Current prices are in the price list above on this page. The timeline depends on the number of services and how quickly we receive access to the accounts and the website. We give the exact timeline and price after the audit, before work begins.
Which countries do you work in?
Setting up Google services doesn’t require in-person meetings, so we work with companies in Poland, across the European Union and beyond. We communicate in Polish, English and Russian, by email and in online meetings.
Frequently asked questions
Shall we discuss which Google services your website needs?
We’ll check what is already connected, tell you what works and what is worth fixing, and give you the timeline and price before work begins. The consultation is free and comes with no obligation.