Google Ads setup icon: a target with an arrow, ad campaigns and conversion tracking

Ads

Google Ads and Conversion Tracking Setup

We link Google Ads to analytics and your shop, set up counting of enquiries, calls and purchases, test it with test enquiries and, if needed, launch a campaign in your account.

Setting Up and Integrating Google Services for Your Website

Why people come to us

You run ads but cannot see enquiries

Money is being spent, but it is unclear which ads bring customers.

Ads learn from clicks

Only clicks reach the account, so the system buys cheap traffic rather than enquiries.

Some EU conversions are lost

Without correct visitor consent Google Ads sees only part of the results.

What the work includes

Linked services. We connect Google Ads to Google Analytics 4 and Merchant Center
Conversion tracking. Enquiries, calls, purchases
Enhanced conversions. We set up enhanced conversions to measure results more accurately
Consent-aware remarketing. Visitor audiences are built only with their consent
Product advertising. Product campaigns and Performance Max for online shops
Campaign launch. If needed, we create and launch a campaign in your account

How we work

Account audit

We see what is already set up and who owns the account.

Conversion plan

We decide what counts as an enquiry and a sale.

Link the services

We connect Analytics and Merchant Center.

Set up tracking

We create conversions and test them with test enquiries.

Launch a campaign

We create a campaign for the agreed goal and budget.

Hand over

We give you access and a short guide.

What you get

A Google Ads account registered in your name

Working tracking of enquiries, calls and purchases

A link with Analytics and Merchant Center

A short guide: where to look at advertising results

What you need to start

Access to your Google Ads account, or readiness to create a new one
Access to the site or Tag Manager
A clear idea of what counts as an enquiry or a sale

We work remotely with companies in Poland and the EU, and in Białystok and the Podlaskie region we can also meet in person.

The honest limits

The advertising budget is paid separately in your Google Ads account and is not part of the setup price.
We set up tracking and launch, but we do not guarantee the number of enquiries or the cost per click.
Without correct consent some EU conversions are not counted: this is a Google limitation.
Changes to the site itself, such as copy, speed or structure, are separate work at our price list rates.

Frequently asked questions

Do campaigns run in my account?
Yes. The account is registered to your company, the studio works as a user and you can remove access at any time.
Why test enquiries?
To make sure every conversion reaches Google Ads before campaigns launch, not after budget has been wasted.
Do I need Merchant Center?
Only for product advertising for an online shop. It is not required for advertising services.
How much does it cost?
From €30. We give the exact price before work starts, after a short conversation about your site. Prices for other Google services are in the price list.
Will it work if you did not build my site?
Yes. We work with sites on any platform, including ones built by others. We start by checking what is already connected.

Tell us about your advertising

We will suggest where to start and give you a price before work begins. You can find our other Google services on the “Google” page.

Contact the studio

Price from

€

Google Analytics 4 to BigQuery export icon: a database, a store for raw website events

Google Ads and Conversion Tracking Setup

You run ads but cannot see enquiries

Ads learn from clicks

Some EU conversions are lost

Account audit

Conversion plan

Link the services

Set up tracking

Launch a campaign

Hand over

What you get

What you need to start

Google Analytics 4 Export to BigQuery

Google Tag Gateway Setup

Website Speed and Core Web Vitals

Google Workspace Business Email

reCAPTCHA Form Protection

Google Maps for Your Website