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Illustration: images for Google Ads in two formats
Google Ads Advertising Setup

Images for Google Ads

We prepare images for Google Ads in two formats, square 1:1 and landscape 1.91:1, following Google’s rules. The image appears next to the ad text and makes it more noticeable in search. We pick images for each service and check them before upload so they pass review the first time.

What image preparation includes

An image in a search ad is a quick way to stand out among text-only neighbours. But Google reviews images strictly: overlaid text, collages and blurry photos are rejected. We prepare images to the rules from the start and for each service. Click an item to read more.

Two formats

Square 1:1 and landscape 1.91:1, so the image shows on any device
  • Square 1:1

    The main format for search on phones: 1200 × 1200 pixels, at least 300 × 300. It looks good next to a short ad.

  • Landscape 1.91:1

    The 1200 × 628 pixel format, at least 600 × 314. It is used in placements where the image is wider.

  • Several variants

    We prepare several images for each group. Google picks which one to show, and we see which works better.

Result: an image for every placement.

Google’s rules

We check images before upload so they pass review the first time
  • No text or buttons

    Google rejects images with overlaid text, logos on top of the picture and drawn buttons. We prepare clean images.

  • Quality

    We do not use blurry, dark, upside-down or cropped photos, collages or large empty margins. All of these are also reasons for rejection.

  • Image rights

    We use your photos, licensed images or illustrations you have the rights to. We do not take other people’s pictures from the internet.

Result: images do not get stuck in review.

Preparation

We select, edit and, if needed, draw images for each of your services
  • Your photos

    Real photos work best: the team, the site, the finished work. We select suitable ones and adapt them to the format.

  • Illustrations

    If there are no photos, we prepare illustrations in the style of your site. They show the service clearly and do not look like stock pictures.

  • For each group

    The image should match the query: an ad about kitchen renovation shows a kitchen, not a generic logo.

Result: the image matches the query.

Square or landscape: why you need both formats

Google shows images in different places and on different screens. One format does not fit every case, so you need both.

Landscape 1.91:1Square 1:1
Recommended size1200 × 628 pixels1200 × 1200 pixels
Minimum size600 × 314 pixels300 × 300 pixels
Where it shows more oftenWider placementsSearch on phones next to the text
What mattersThe key subject in the centreThe subject large, without small details

When ads need images

Images are worth adding to every search campaign where Google shows them. These are the situations where they make a visible difference.

Search shows many similar ads

When several text ads stand in a row, people compare them in a second. An image catches the eye before the text is read.

An image of your work or premises makes the ad stand out and shows at once what you do. This raises the click-through rate without raising the bid.

What you gain

  • An ad more visible than its neighbours
  • A higher click-through rate
  • A clearer idea of what you do
  • No bid increase

Your results are easy to see

Renovation, furniture, landscaping, dentistry, nail services: in these niches it is better to show the result once than to describe it. “Quality renovation” sounds the same from everyone.

A photo of real work in the ad acts as a mini portfolio. People see the level before the click and arrive already interested.

What is best to show

  • The finished work
  • The site or premises
  • The team at work
  • A product in close-up

Review keeps rejecting images

Common reasons are text on the picture, a logo on the image, a collage of several photos, blur or large empty margins. A rejected image is not shown.

We prepare new images without these mistakes and check them before upload. The images pass review and start showing.

Common mistakes

  • Text or price over the photo
  • A logo on the image
  • A collage of several photos
  • Low resolution

You have no suitable photos

Without photos many give up on images altogether and lose some attention. Stock pictures look faceless and do not build trust.

We prepare illustrations in the style of your site: they show the service clearly and look neat. Later they are easy to replace with real photos.

What we offer

  • Illustrations in the site’s style
  • Editing of existing photos
  • Shooting recommendations
  • Replacement once photos exist

You are launching a campaign from scratch

At launch, images are often put off “for later” and forgotten. The ad works without them and looks plainer than it could.

We prepare images together with ads and assets so the campaign starts complete. The ad gets the maximum space in results straight away.

What we prepare together

  • Ads
  • Assets
  • Logo
  • Images in two formats

How we prepare images

Six steps: from selecting materials to images that have passed review and show in ads.

01

Materials

We collect your photos or decide which illustrations are needed.

02

Selection

We choose images for each query group.

03

Editing

We prepare 1:1 square and 1.91:1 landscape at the right size.

04

Check

We check against Google’s rules: no text, collages or blur.

05

Upload

We add images to the right campaigns and groups.

06

Report

We see which images are shown and perform better.

Who it is for

Images pay off most where results are visible and search shows many similar texts. Most often we work with:
Renovation, furniture and interiors — a photo of the result works as a mini portfolio
Beauty and medicine — an image helps stand out and build trust
Online shops — the product in close-up next to the ad
Highly competitive niches — the ad is more visible among text neighbours
Those whose images get rejected — we prepare images strictly to the rules
Companies without their own photos — we draw illustrations in the style of the site

What you get

You get ad images in two formats, chosen for each service and checked against Google’s rules. The ad stands out among text-only neighbours and shows at once what you do. The report shows which images work better, and they can be replaced without stopping the ads.

What to know before you start

Google decides when to show an image: for some queries and devices the ad appears without it
The advertising budget is paid to Google separately and is not included in the setup price
Images are unavailable for some topics and new accounts: we check eligibility in advance

Let’s prepare images that make your ads stand out

Image preparation is included in campaign setup and launch together with ads and assets. The consultation is free: first we look at your materials and niche, then we name the price and timeline.

All Google Ads services

Frequently asked questions about ad images

Included in campaign setup and launch
25–185 €