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Illustration: a Google Ads ad with sitelinks and callouts
Google Ads Advertising Setup

Google Ads Assets (Ad Extensions)

We add Google Ads assets to your ads: sitelinks to sections of the site, callouts with benefits, phone number, address, logo and business name. The ad takes up more space in search results, looks more solid than competitors and gives people several ways to contact you at once. Assets are free: you still pay only per click.

What asset setup includes

Assets are extra lines under the ad: links, benefits, phone, address and logo. They cost nothing extra but make the ad bigger and more useful. We choose assets for each campaign so they complement the text rather than repeat it. Click an item to read more.

Links and callouts

Extra links to site sections and short benefits right under the ad
  • Sitelinks

    We add links to the sections people need: prices, services, reviews, contacts. People go straight where they want instead of searching the site.

  • Callouts

    Short phrases like “Free visit”, “2-year guarantee”, “Open 7 days”. They add benefits that did not fit into the headline.

  • Structured snippets

    A list of services, brands or areas in one line. People see the range before they click.

Result: a bigger, more useful ad.

Phone and address

A one-tap number to call and the address from your Business Profile
  • Phone number

    We add a number people can call straight from the ad. On phones this is the shortest path to an enquiry.

  • Call tracking

    Calls from the ad are counted as conversions, so you can see how many enquiries the phone brings. Short accidental calls can be left out.

  • Address

    We link the account to your Google Business Profile, and the address appears under the ad and on maps. People see you are close.

Result: easier to contact you.

Logo and name

The business name and logo next to the ad make it instantly recognisable
  • Business name

    We specify the business name shown next to the ad. It adds trust, especially if the brand is already known.

  • Logo

    We upload the logo in the right format. It appears next to the ad and makes it stand out among text-only neighbours.

  • Google review

    The name and logo are checked against the site. We prepare them so the review passes without rejection.

Result: an ad people recognise and remember.

An ad with assets or without

Assets do not change the cost per click, but they greatly change how the ad looks in results and how many people click it.

Without assetsWith assets
Size in resultsThree or four lines of textNoticeably more space on screen
Ways to get in touchOnly a click to the siteClick, call, address, the right section
TrustA plain text adLogo, name and benefits alongside
CostPay per clickThe same pay per click, assets are free

When assets are needed

Assets are worth adding to every campaign, but in some situations their absence is especially noticeable. These are the most common.

Your ad gets lost among competitors

If competitors have ads with links, phone and logo while yours is text only, your ad looks smaller and plainer. People click where there is more information.

Assets level the field: the ad becomes bigger, and extra links and benefits give more reasons to click.

What we add first

  • Sitelinks
  • Callouts with benefits
  • A phone number
  • Logo and business name

Customers prefer to call

In many services people want to talk straight away rather than fill in a form. If there is no number in the ad, they have to go to the site and look for it.

A number in the ad lets people call with one tap. Calls are counted as conversions, so you can see their contribution and optimise the ads.

What we set up

  • A number in the ad
  • A schedule for showing the number
  • Calls counted as conversions
  • A minimum call length

You have an office or venue

For a local business, the address in the ad is a strong argument. People see at once that you are close and can get directions.

We link Google Ads to your Business Profile, and the address shows in ads and on maps. This is especially useful for searches on a phone.

What it gives you

  • The address under the ad
  • Display on Google Maps
  • Directions in one tap
  • More trust in the company

You have many services or sections

One ad cannot hold everything you do. People search for one service and do not know you also offer related ones.

Sitelinks and structured snippets show other services and sections. People go straight to what interests them.

How we use them

  • Links to key services
  • A link to prices
  • A list of services in one line
  • A link to reviews or case studies

You have a promotion or discount

A promotion in a separate asset stands out and draws attention without taking space in the main ad text.

We add a promotion asset with an end date. When the promotion ends, it switches off by itself, with no risk of showing an outdated offer.

What we specify

  • The discount or gift
  • The end date
  • A link to the promotion page
  • Terms in the page text

How we set up assets

Six steps: from choosing assets for your niche to checking which of them bring enquiries.

01

Selection

We choose assets that suit your niche and goals.

02

Links and texts

We write sitelinks, callouts and descriptions.

03

Contacts

We add the phone number and link the Business Profile for the address.

04

Brand

We upload the logo and specify the business name.

05

Tracking

We set up tracking of calls and asset clicks.

06

Report

After 2–3 weeks we see which assets perform better.

Who it is for

Assets help any advertiser, but they show most where calls, address and trust matter. Most often we work with:
Businesses where enquiries come by phone — a number in the ad is the shortest path to an enquiry
Local businesses with an office — the address and map right in the ad
Companies with many services — links lead straight to the right section
Brands people already know — the logo and name make the ad recognisable
Companies with promotions — a separate promotion asset with an end date
Highly competitive niches — the ad is bigger and more visible than its neighbours

What you get

You get ads that take up more space in results and give people several ways to reach you at once: go to the right section, call or get directions. Benefits are visible before the click, the logo and name add trust, and call tracking shows how many enquiries the phone brings.

What to know before you start

Google decides which assets to show at any moment, so they should be filled in with room to spare
The advertising budget is paid to Google separately and is not included in the setup price
The logo and business name are reviewed by Google and must match the site

Let’s make your ad stand out from competitors

Asset setup is included in campaign setup and launch together with ad copywriting and images. The consultation is free: first we look at your ads and competitors, then we name the price and timeline.

All Google Ads services

Frequently asked questions about ad assets

  • Do assets cost extra?

    No. Assets are free; you still pay only per click. A click on a sitelink costs the same as a click on the headline.

  • Are assets always shown?

    No. Google decides which assets to show depending on position, device and query. That is why they should be filled in with room to spare.

  • How many sitelinks should I add?

    At least four, preferably six to eight. Then Google has a choice, and the ad is shown in its expanded form more often.

  • Can calls from the ad be tracked?

    Yes. Calls to the number in the ad are counted as conversions so you can see their contribution to enquiries.

  • How do I add an address to the ad?

    By linking Google Ads to your Google Business Profile. The address is pulled in automatically and shown both in ads and on maps.

  • Why is my logo not showing?

    The logo and name are reviewed by Google and are not always shown. We prepare them to the requirements and monitor the review status.

  • Do assets need updating?

    Yes, when services, prices, promotions or contacts change. Outdated links and benefits lower trust and waste clicks.

Included in campaign setup and launch
25–185 €