GTM

Google Tag Manager Setup

We install Google Tag Manager, move existing counters over without duplicates, set up tracking for forms, clicks and calls and document the container. The account is registered in your name.

Setting Up and Integrating Google Services for Your Website

Why people come to us

Codes sit in the site theme

Every tracking change means editing the site, and codes are easily lost when the design changes.

Counters are duplicated

The same code sits in several places and the data is distorted.

Forms and clicks are not tracked

Enquiries, calls and button clicks are not recorded anywhere.

What the work includes

Moving counters. We move existing counters into the container without duplicates
Service tags. We connect tags for Google Analytics, Google Ads, Meta and other services
Forms, clicks, calls. We set up tracking for form submissions, clicks and calls
Preview mode. We test every tag before publishing
Container documentation. We record which tags, triggers and variables exist and why
Access and versions. The container is registered in your name and changes are saved as versions

How we work

Audit

We see which codes are already installed and where they are duplicated.

Install the container

We connect Tag Manager to the site once.

Move the tags

We gather existing counters in the container.

Set up events

Forms, button clicks, calls and messengers.

Test

We test the tags in preview mode.

Publish and hand over

We publish a version and give you the container documentation.

What you get

A Tag Manager container registered in your name

All counters in one place with no duplicates

Tracking of forms, clicks and calls

Container documentation: what is configured and why

What you need to start

Your site address and the ability to add code to the site
A list of counters and services to connect
A Google account to register Tag Manager under

We work remotely with companies in Poland and the EU, and in Białystok and the Podlaskie region we can also meet in person.

The honest limits

Tag Manager does not replace visitor consent: analytics and advertising in the EU need a cookie banner.
It collects and fires codes but does not fix wrongly chosen events. We decide together what counts as an enquiry.
Third-party scripts can slow a site down: we do not connect unnecessary tags.
Changes to the site itself, such as copy, speed or structure, are separate work at our price list rates.

Frequently asked questions

Why Tag Manager if I can paste the code into the site?
Code in the theme has to be changed for every new piece of tracking, and it is easy to lose when the design changes. Tag Manager keeps all codes in one place: tracking is added and tested without editing the site.
Will it slow my site down?
The container itself is light. The load comes from the tags connected to it, so we keep only the ones you need.
Can it be used together with a ready-made counter plugin?
Yes, but we remove duplicates first: the code must not sit in both the plugin and the container.
How much does it cost?
From €30. We give the exact price before work starts, after a short conversation about your site. Prices for other Google services are in the price list.
Will it work if you did not build my site?
Yes. We work with sites on any platform, including ones built by others. We start by checking what is already connected.

Tell us about your site

We will suggest where to start and give you a price before work begins. You can find our other Google services on the “Google” page.

Contact the studio

Price from

€

Google Analytics 4 to BigQuery export icon: a database, a store for raw website events

Google Tag Manager Setup

Codes sit in the site theme

Counters are duplicated

Forms and clicks are not tracked

Audit

Install the container

Move the tags

Set up events

Test

Publish and hand over

What you get

What you need to start

Google Analytics 4 Export to BigQuery

Google Tag Gateway Setup

Website Speed and Core Web Vitals

Google Workspace Business Email

reCAPTCHA Form Protection

Google Maps for Your Website

Google Ads and Conversion Tracking Setup

Data Studio Reports

Cookie Banner and Consent Mode v2