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Google Ads Advertising Setup

We set up and launch Google ads so that your budget goes to enquiries, not random clicks: only buyer-intent keywords, a shared negative keyword list, verified conversion tracking and transparent spend control. For businesses in Białystok, across Poland and for foreign-language customers in the EU.

Turnkey Google Ads setup

Six areas that make advertising bring in enquiries. Click an item to read the details.

Google Ads account audit and strategy

Audit and strategy

We define what counts as an enquiry, where and in which language to look for customers, and what budget is realistic. If ads are already running, we find where the money leaks.
Existing account audit

We review search terms, negative keywords, display networks, bid strategy and conversions. We show how much money went on clicks without enquiries.

Goals and what counts as an enquiry

We agree on what a result is: a form enquiry, a call, a WhatsApp or Telegram message.

Locations and languages

Your city, all of Poland or selected regions. Ads in Polish, English, Russian or several languages at once.

Budget forecast

Using Keyword Planner, we estimate the cost per click and suggest a daily budget that you control yourself.

Result: a clear campaign and budget plan before the first click.

Ad campaign structure by city and region

Campaign structure

We split campaigns by location and priority so that the budget and cost per enquiry of each can be managed separately.
Priority for your city

A separate campaign for your city with a higher target cost per acquisition: a customer near your office is worth more to you.

All of Poland and regions

A second campaign covers large cities and regions without taking budget from the local one.

One topic — one ad group

The ad answers the query precisely, so Google rates its quality higher and lowers the cost per click.

Google Search only

We don't enable search partners, the Display Network or YouTube: the ad is seen only by people who are looking for the service themselves.

Result: the budget doesn't drain away on random placements.

Buyer-intent keywords and negative keywords

Keywords and negatives

We keep buyer-intent queries — the ones where a person is ready to order, not just to read.
Buyer-intent queries

The service plus “order”, “price”, “cost”, “turnkey” and the city name.

Cities and regions of Poland

Your city, Warsaw, Kraków, Wrocław, Gdańsk, Poznań and others — wherever you actually operate.

Shared negative keyword list

One list for the whole account: “free”, “DIY”, “jobs”, “course”, “download” and dozens more.

Search term cleanup

We regularly check which queries triggered the ads and cut out the irrelevant ones.

Result: you don't pay for clicks from people who never meant to buy.

Google Ads ad with sitelinks and assets

Ads and assets

We fill in everything Google allows to show next to the ad: it becomes larger and more visible than competitors' ads.
Responsive search ads

Headlines with the city and a benefit, descriptions without repetition. Each campaign gets its own set.

Sitelinks, callouts and structured snippets

Sitelinks to key pages, callouts with your advantages and a list of services that don't repeat each other.

Phone, address and logo

Calls straight from the ad, the address from your Google Business Profile, logo and business name.

Images

Illustrations in two formats that follow Google's rules: no text or logo on the image.

Result: the ad takes up more space in the results and gets more clicks.

Google Ads enquiry and conversion tracking

Enquiry tracking

Ads learn from the actions you report to them. That's why we set up tracking first and only then start impressions.
Primary conversions

Form enquiry, phone tap, WhatsApp and Telegram, call from the ad. Google sets bids based on these.

No double counting

Google Analytics 4 conversions stay secondary: one enquiry is counted once.

Consent Mode v2

The cookie banner passes the visitor's choice to Google in line with GDPR.

Tag verification

We check the site's Content Security Policy (CSP), diagnostics in Google Data Manager and send a test enquiry.

Result: Google looks for people who send enquiries, not those who only click.

Google Ads automation with scripts

Automation and control

We work with Google Ads scripts: bulk changes take minutes, and errors surface before they eat the budget.
Bulk changes

Assets, keywords and settings for several campaigns at once — with a single script, without manual mistakes.

Check after every step

After a change, the script compares the result with what was supposed to be created.

Spend control

We make sure that spend on clicks without enquiries stays within the agreed limit.

Auto-apply turned off

We review Google's recommendations manually: they don't change bids or budget without your knowledge.

Result: the account under control and no surprises on the invoice.

Budget and bids without surprises

We explain what you pay for and how much before launch, not after the first invoice.

You pay per click

In Google search ads, Google charges for a click on the ad, not for an enquiry.
  • A target cost per acquisition strategy steers bids
  • Negative keywords cut off clicks with no chance of an enquiry
  • Enquiry tracking shows the real cost per customer

Data-based target cost per acquisition

We start with a realistic target and adjust it to the actual cost per click and per enquiry.
  • Starting target — based on the cost-per-click forecast
  • Changed gradually, every 2–3 weeks, without resetting learning
  • The local campaign gets a higher target

Daily budget is an average

The daily budget in Google Ads is an average amount, not a hard cap for every day.
  • On a single day Google can spend up to twice the daily budget
  • Over a month — no more than the daily budget times 30.4
  • We calculate and agree the budget per month

The account and payments are yours

We create the Google Ads account for your business; you pay Google for the ads directly.
  • We help you pass advertiser verification
  • We set up the payments profile
  • The studio works with user access that you can revoke at any time

Who it's for

Google search ads work where customers look for the service themselves. Most often we work with:
  • Local businesses in Białystok and Podlasie — services, renovation, healthcare, beauty, education: the address and distance in the ad help people choose you
  • Businesses across Poland — online services, delivery, B2B: separate campaigns for large cities and regions with their own bids
  • Businesses with foreign-language customers — ads in Russian, Ukrainian or English for people who search in their own language
  • New businesses — first enquiries are needed sooner than organic search rankings can bring them
  • Services at the customer's location — the ad is seen only by people within the radius where you actually work
  • Those whose ads have already “burned” the budget — we find where the money leaked and rebuild the campaigns, keeping what worked

What we fix in ads that are already running

If ads are running but enquiries are few, the cause almost always lies in one of these points.

Clicks from irrelevant queries

Broad keywords attract people looking for “how to do it yourself”, jobs or courses.

Impressions where nobody looks for the service

Search partners, the Display Network and YouTube are enabled by default.

Google counts the wrong things

Page views are marked as conversions, and one enquiry is counted twice.

Recommendations apply themselves

Auto-apply broadens keywords and changes the strategy without your knowledge.

The website blocks the tag

The site's security policy or a cookie banner without Consent Mode v2 hides some of the enquiries.

A target cost pulled out of thin air

Too low — no impressions; too high — expensive clicks without control.

Account suspended

Verification, payments profile, a payment request — until it's resolved, enquiries go to competitors.

One ad for the whole country

Without the city in the headline, an address and a phone number, the ad loses to local competitors.

How we launch your ads

Six steps. We check every change in the account separately before moving on.

01

Audit

We review the website, account, analytics and competitors. If you don't have an account, we create one for your business.
02

Strategy and quote

We agree on goals, cities, languages, budget and the exact setup price.
03

Enquiry tracking

We set up the tag, conversions and cookie consent, and send a test enquiry.
04

Campaigns

We build the structure, keywords and negatives, ads and all assets.
05

Launch

We pass ad review and check impressions, spend and the first search terms.
06

Review

After 2–3 weeks we compare the data, clean up search terms and hand over recommendations.

What you get

After launch you have working search campaigns approved by Google and a Google Ads account created for your business, with full access. Every conversion has been tested, so you can trust the enquiry tracking. Each campaign has a full set of ads and assets, a shared negative keyword list runs across the whole account, and the search terms have already been cleaned up. The ads are linked to Google Analytics 4, Search Console and your Business Profile. At the end you get a clear report: what has been set up, how much a click and an enquiry cost, and what to do next.

What to know before you start

You pay the ad budget to Google separately; it isn't part of the setup cost
For the first 2–4 weeks the strategy is learning: the cost per enquiry is higher than usual
We don't promise a fixed number of enquiries: the result depends on demand, competition and the website
Ads bring people to the website, but it's the website that gets the enquiry. If it isn't ready, we'll prepare a landing page

How much does Google Ads setup cost

We give an exact quote after a short audit

The price depends on:

  • the number of campaigns and ad groups
  • cities, regions and languages
  • the number of keywords and negatives
  • whether the website has enquiry tracking and cookie consent
The consultation is free. First we review your website and account, then we give you the price and timeline — before any work begins.

Google Ads campaign setup and launch

25–185 €

You pay the ad budget directly to Google; it isn't included in the price.

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Full studio price list

Frequently asked questions about Google ads

What budget do I need for Google ads?
It depends on your industry, city and competition. Before launch we check the cost-per-click forecast for your keywords and suggest a daily budget that you control yourself. After 2–3 weeks we recalculate it based on the actual cost per click and per enquiry.
Do I pay per click or per enquiry?
In Google search ads you pay for a click on the ad. A target cost per acquisition strategy only steers bids: it shows the ad to people more likely to send an enquiry. That's why we pay such close attention to negative keywords and conversion tracking.
Why does Google spend more than the daily budget?
The daily budget is an average. On individual days Google can spend up to twice the daily budget, but over a month it won't charge more than the daily budget times 30.4. We calculate the budget per month and warn you about this upfront.
Who owns the ad account?
You do. The Google Ads account is created for your business, and you pay for the ads with your own card directly to Google. The studio gets user access, which you can revoke at any time.
When will the first enquiries come in?
Impressions start once Google approves the ads. The strategy needs 2–4 weeks to learn from conversions, so we draw the first conclusions about the cost per enquiry 2–3 weeks after launch.
Can we advertise in languages other than Polish?
Yes. We run campaigns in Polish and English, as well as for Russian- and Ukrainian-speaking audiences in Poland and other EU countries: ads in a given language are shown to people who search in it.
Is it worth showing ads on YouTube and the Display Network?
For service queries we start with Google Search: that's where people look for a provider themselves. We enable search partners, the Display Network and YouTube only by a separate decision and with a separate budget.
Google requires verification or has suspended the account. Can you help?
Yes. We help you pass advertiser verification, set up the payments profile and prepare an appeal to Google support.
I already run ads, but enquiries are few. What should I do?
Start with an audit. We'll check search terms, negative keywords, conversion settings, bid strategy and impressions outside Search. The cause is often visible on the first account review, and the fix doesn't require starting everything over.
What if my website isn't ready for advertising?
Ads bring people to the website, but it's the website that gets the enquiry. If there's no suitable page or the form on it doesn't work, we'll prepare a landing page for the ads and set up enquiry tracking.

We'll review your account or launch ads from scratch

Send us your website address and, if you have one, access to your Google Ads account. We'll tell you where the budget is leaking and what to fix first, and give you the price before any work begins. The consultation is free.