We connect an AI assistant to Google's Keyword Planner — on your own computer or in your own cloud. You describe what your business does in plain words; the assistant pulls the official Google numbers: what people search for, how often, where demand is real, where the ad auction is already overpriced, and which phrases belong in your website copy and in your ads. No ad-panel skills and no SEO jargon required.
What people come to us with
- Ads burn the budget and bring few enquiries. The campaign targets "business services" while the customer types "how much does a company website cost" — the money goes on clicks that lead nowhere.
- The website speaks industry language, not customer language. The services page is written the way professionals talk, so Google never shows it for the questions people actually ask.
- A new service launches with demand unchecked. First you pay for the website and the campaign, then you find out whether anyone was looking for it.
- It is unclear which words are worth paying for. Some phrases cost pennies, others sit in an expensive auction, and which of them actually brings a customer is invisible.
- Budget leaks on clicks that never convert. Searches with "free", "DIY" or "jobs" bring people who will never buy, and nobody has built a negative keyword list.
- It is unclear which language to speak to the market in. In Poland the same service is searched for in Polish, Ukrainian and English — and the split is rarely what you would guess.
- The agency sends a keyword list with no explanation. Where the numbers came from, and whether they mean anything, is impossible to verify on your own.
What the assistant can do once it is connected
A plain AI chat cannot see search statistics and picks phrases from general reasoning — elegant and beside the point. A connected assistant takes the numbers from Google's own tool and answers from them. You ask in ordinary words:
- "What do people search for when they want a website built in Bialystok?" — collects the real phrasings and groups them by topic.
- "How many searches a month does this phrase get, and is it seasonal?" — shows a year of search volume and flags the months when demand rises.
- "Which words are expensive and which are cheap?" — reports competition level and the approximate cost per click for each.
- "Which language do people use to search for my service in this city?" — compares demand by language and region so you are not translating the site on a hunch.
- "What should go into this service page?" — suggests the phrases people really use and flags the ones not worth fighting for.
- "Which negative keywords should I add?" — isolates the searches that bring non-buyers.
- "How many clicks can I expect on this budget?" — builds a monthly forecast of impressions, clicks and spend.
- "What do people search for around a competitor's page?" — takes their URL and derives related queries.
What the result looks like
You do not get a raw export from an ad panel. You get a working document: a list of phrases, each with monthly search volume, competition level and an approximate cost per click, and next to it a short verdict on where that phrase belongs. Some go into headings and page copy, some into ad campaigns, and for others the advice is to leave them alone — competitors overpay for them and they bring few customers.
Decisions from a document like this look unglamorous, which is exactly why they save money. A phrase with a dozen searches a month and an expensive click is not a priority, however well it reads in your service description. A phrase hundreds of people search for, with no decent page from any competitor, is a reason to write that page first.
How it worked for us
We installed this setup for ourselves first. It earns its place not when you want to admire charts, but at the moment of a decision: write this page or not. The assistant checks the phrasings, discards the invented ones and shows what people genuinely ask. That is how the service pages on this site were written — including the one you are reading.
We also walked the whole path through Google's access procedures, and it took longer than the installation itself: in September 2026 Google changed how API access is granted, and half of the guides online stopped being accurate. The full account is in "Wiring Google Keyword Planner into AI". For you it means we take the administrative part on ourselves.
What you get
- A list of phrases with numbers — your customers' searches, monthly volume, competition, approximate cost per click.
- A clear "what goes where" — which phrases belong in page copy, which in ads, and which to leave to competitors.
- A sanity check before you spend — you see whether anyone searches for a new service before paying for a site and a campaign.
- Negative keywords — so the budget stops leaking on "free", "DIY" and job hunters.
- Oversight of contractors — any agency keyword list can be checked against the same Google data.
- Savings — the planner itself is free; the only recurring cost is the assistant subscription, less than an hour of a PPC specialist per month.
- Your data stays with you — everything runs on your computer and in your Google account, and access can be revoked at any moment.
Who benefits most
- Service businesses in Poland and the EU — you see which language and which city your service is actually searched in.
- Online shops — which product searches grow before the season and how people name the product.
- Local businesses — demand in your city and district rather than "the national average".
- Anyone launching a new line — demand checked before money goes into a site and ads.
- Anyone already paying for ads — a review of the words your budget goes to.
What you need for the installation
No powerful machine, server or graphics card is required: the AI runs in the cloud, and what sits on your computer is a small go-between program connecting the assistant to Google.
- A computer running Windows 10 or 11, macOS or Linux.
- 8 GB of RAM and 2 GB of free disk space; the program itself takes about 30 MB.
- A stable internet connection.
- A Google Ads account — free, and you do not need to run campaigns to research keywords; if you have none, we will create it together.
- A paid Claude subscription in your name — the basic plan is enough.
- Application access to Google's data — the paperwork and verification are on us; all you do is confirm in Google's own dialogue.
How the setup runs
Three formats
- Remotely. We connect to your computer through a secure remote session — every action visible on your screen. For companies across Poland and the EU.
- On site. We set everything up in your office, on the machine the assistant will run on. Bialystok and the Podlaskie region; other cities by arrangement.
- In your cloud. If your company works in a cloud desktop environment, we install it there, so several employees can use the assistant.
Steps
- A 20-minute call: which business lines, cities and languages need checking.
- Google-side access is handled by us: we create the account used for keyword research if there is none, and pass the application verification. Your Google password is never shared — you grant consent in Google's official dialogue and withdraw it whenever you like.
- Installation and connection on your computer — usually an hour or two.
- The first analysis on your own topics — together, the same day.
- A short walkthrough and a list of ready-made questions to ask before every new page and campaign.
Honest about the limits
- The assistant never launches or changes anything in your ad account: it reads planner data and advises. Campaigns, bids and budgets stay under your control.
- Google estimates demand approximately — it is guidance for decisions, not a headcount of real people or a guarantee of enquiries.
- If the Google Ads account has never spent anything, Google reports volumes as ranges — "100 to 1K per month". For choosing a direction that is usually enough.
- For very narrow topics Google has little data, so the conclusions are more cautious — better to see that now than after a paid campaign.
- Access to the data is granted by Google after it verifies the application: it is not an instant switch, and we build that time into the schedule.
- AI can be wrong, so every conclusion comes with the numbers behind it, which you can re-check in Google Ads yourself.
Frequently asked questions
How is this different from keyword research done by an agency?
An agency delivers a spreadsheet once, and six months later it is out of date. Here the tool stays with you: demand can be checked before every new page, service and campaign without commissioning the work again. The numbers are the same — they come from Google's planner.
Do I need to be running Google Ads already?
No. A free Google Ads account is enough and no campaign has to be live. Keyword research is most useful before the advertising starts, so the budget is not spent blindly.
Can I look at demand for a specific city and language?
Yes. The planner separates data by country, region and city, and by the language of the query. For a business in Poland that often decides everything: demand in Polish, Ukrainian and English can differ several times over, and differently in each niche.
Is it safe to give AI access to an ad account?
The assistant has exactly three planner actions available: generate ideas, show search history and calculate a forecast. This module cannot create campaigns, change bids or spend budget — the capability is simply not in it. You grant consent in Google's dialogue and revoke it in your account settings.
Will it work if the site runs on WordPress, Shopify or Joomla?
Yes. The data comes from Google rather than from the site, so the platform is irrelevant. There may be no site at all yet — demand is checked before you order one.
I already have an SEO contractor. Will this get in the way?
The opposite: you will be able to check their proposals against the same Google data and talk specifics — why this page is needed and why that phrase is not worth the budget.
What does it cost per month?
Google's planner is free. The only recurring payment is the AI assistant subscription — around 20 dollars a month for the basic Claude plan. Our setup is a one-off, from €90.
How soon is the first result?
The first analysis of your topics happens on installation day. A detailed phrase list with recommendations is usually ready within two or three working days.
How it works under the bonnet
The assistant reaches the planner through an MCP server — an open standard that lets AI assistants use external services. We use a compact open-source module that can only read planner data, and we review it for security before installing, the same way we do in "Safe rollout of AI agents and MCP servers". How we set it up for ourselves, and what went sideways, is described in "Wiring Google Keyword Planner into AI".
This service pairs well with its neighbours: Search Console with AI shows which queries already find you, Google Analytics with AI shows what visitors do next, and the speed check shows whether slow pages are losing them.
Tell us which business and which market to analyse — you will have an estimate before any work starts.
