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A bar chart with a growth line in a browser window, a step checklist and a question mark — a guide to installing Google Analytics 4

How to Install Google Analytics 4 on Your Website

Written by Victor Parhimchik on . Posted in IT Deweloper Blog.

Google Analytics 4 shows how many people visit your site, where they come from and what they do: which pages they open, whether they click buttons, whether they send enquiries. Installation takes about fifteen minutes, but small mistakes at this stage can spoil your statistics for months. Here’s the installation step by step: create a property and data stream, add the tag to your site in one of three ways, and check that data is actually coming in.

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A search result card with stars in a browser window, a step checklist and a question mark — a guide to testing structured data

How to Test Your Website’s Structured Data in Google

Written by Victor Parhimchik on . Posted in IT Deweloper Blog.

Schema.org structured data helps Google understand what’s on a page: a company, a product with a price, an article, breadcrumbs. But you can’t spot an error in it by eye: the page looks fine while Google quietly ignores the markup. That’s why it’s checked with dedicated tools. Here are three tools that answer different questions, how to read their results and the errors that come up most often.

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A shopping basket with a euro sign in a browser window, a step checklist and a question mark — a guide to fixing products in Merchant Center

How to Fix Disapproved Products in Merchant Center

Written by Victor Parhimchik on . Posted in IT Deweloper Blog.

Your products are in Google Merchant Center, but they don’t show up on Google, and there’s a disapproval label next to them. It’s the most common situation for online shops: Google checks every product against your website and its own policies, and doesn’t show anything that fails the check. Here’s where to find the reason, which issues come up most often, how to fix them and how to speed up the re-review.

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A shopfront in a browser window, a step checklist and a question mark — a guide to verifying a Google Business Profile

How to Verify Your Google Business Profile: All Methods

Written by Victor Parhimchik on . Posted in IT Deweloper Blog.

Until your Google Business Profile is verified, it does little for you: the listing barely shows in Search and Maps, and you can’t reply to reviews or edit your details. Verification is how you prove to Google that the business is real and that you are the one running it. Here are the verification methods, how to prepare for one of the most common — a video recording — how long the review takes and what to do if Google says no.

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A window with a Search Console chart and magnifier, a step checklist and a question mark — a guide to adding a site to Search Console

How to Add a Website to Google Search Console: Step by Step

Written by Victor Parhimchik on . Posted in IT Deweloper Blog.

Google Search Console is a free dashboard where Google shows how it sees your website: which pages are in search, which queries they appear for and where the errors are. You only get this data once you add your site to the service and prove that it is yours. Here is the whole process step by step: which property type to choose, how to verify ownership, what to do straight after verification and the small things people most often get stuck on. With access to your domain at hand, it takes 15–20 minutes.

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What types of websites does our web studio offer?

Strong web development starts with understanding business processes, company goals, audience behaviour, and the points where an inquiry or a sale happens. For companies we build a scalable web resource , that supports sales, customer communication and business growth. We work with companies in Poland and across European markets .
Single-page website development

Single-page website

Company website development

Corporate website

Online store development

Online store

Portfolio website development

Online portfolio

Website development for local business

Local services

Educational website development

Online courses

Blog development

Blog

News website development

News project

Types of websites built by IT Deweloper web studio

We promote websites online

Today, almost anyone can build a website with the help of artificial intelligence. As a result, thousands of new websites appear every day, and most of them remain unnoticed among billions of pages online. Without search promotion, optimisation for AI systems and advertising, even a well-made website brings no clients and becomes just a line of expenses. We build websites and drive their promotion across search engines, AI services and advertising channels, turning them from just another web page into a tool for attracting clients and growing revenue.
Search engine optimisation

SEO

Website optimisation for search engines

Our studio handles search engine promotion and ranks websites at the top of search results. This delivers free, long-term traffic for specific user queries online.

Google Bing DuckDuckGo

Website optimisation for AI systems

GEO

Website optimisation for artificial intelligence

Adapting the site's technical structure and copy for AI algorithms. It increases the chances that AI systems cite your business as a source and surface your site in their answers.

GPT Gemini Claude Perplexity

Pay-per-click advertising

PPC

Pay-per-click — contextual advertising

We set up paid advertising campaigns for client acquisition. This delivers hot leads quickly, even before the site has picked up traffic from search results or AI answers.

Google Ads Meta Microsoft Advertising

Website promotion channels online

What will your website be able to do?

Not just a website, but a full-featured web platform in the browser with ready-made tools to extend your reach, accept payments, manage sales and analyse your business's marketing.

Multilingual website

Multilingual support

Extend your site's reach to different countries.
Online booking

Booking

Online client booking with calendar sync.
Online shopping from the website

Shopping

Payment acceptance and international logistics.
Website integration

Integrations

Connect your site to inventory, accounting and delivery services.
Connecting the site to local search

Maps

Get your site featured in your city's local search.
Website analytics

Web analytics

A business growth strategy based on customer preferences.
Connecting the site to social media

Social media

A post on the site is automatically published to social media.
Deploying artificial intelligence on the website

AI integration

Automate your business with artificial intelligence.
Business functionality of a website

Artificial intelligence on your website

The website stops being a showcase and starts working: it advises visitors, handles inquiries and messages, and prepares content. We bring AI into an existing site or build it into a new project — with no platform switch and no rewriting everything from scratch.
Integration in web development

AI assistant

A consultant that knows your business
The chatbot is trained on your services, prices and documents. It answers visitor questions, suggests a solution and passes a ready-made lead to the manager — in Russian, Polish and English.
Integration in web development

Automation

Routine work leaves your day
An AI agent sorts through email and inquiries, drafts replies, moves data into your CRM and spreadsheets, and keeps an eye on forms and orders. It works around the clock and needs no dedicated staff member.
Integration in web development

Content and AI search

Your brand in AI answers
We prepare copy, descriptions and FAQs together with AI, and mark up the structure and data. The site shows up not only in Google, but also in the answers of ChatGPT, Gemini and Perplexity, bringing ready-made clients.
Artificial intelligence tools for business websites

What's included in website development

Building a website and launching a working business tool are two different things. That's why our process includes stages from related fields: technical optimisation, digital marketing and legal preparation. Your site goes live ready for promotion and compliant with EU requirements — GDPR, cookie consent, the Omnibus Directive. Below is exactly what we do at each stage.

Website semantics and keywordsKeyword Research

Based on an initial analysis of your business, we assess the project's real potential in search. This marketing analysis is the foundation for your future site, and it consists of several elements:

What's included

Demand assessment. We find out how often customers search for your service.
Keyword selection. We find the queries that bring in customers.
Competitor analysis. We study competitors' keywords.
Site structure. Every page answers a specific query.
Search volume. Search frequency for each service.
Intent analysis. Buy, compare or just research.
Semantic clean-up. We remove off-target queries.
Content brief. A content plan for SEO.

Turnaround time

A ready keyword set and page structure based on real search queries.

What you get

  • A prioritised list of queries with search volume
  • A query-to-page distribution map
  • A content brief for populating the site

Key topics

keyword research keyword selection query clustering demand analysis site structure SEO strategy

Website foundation Framework

Search competition, customer profile and business model brought together into a single hierarchy
01 Planning

Site logic tree

We build a 3-level model: home → categories → content. This rules out "deep" pages that neither users nor search engines ever reach.

02 Ecosystem

Navigation & URLs

We add breadcrumbs, responsive menus and clean URLs (SEF). We build an intuitive map so users always know where they are and how to get back.

03 Indexing

Links & authority

We set up internal linking and an XML sitemap, distributing page authority so important sections rank higher.

Result: a resilient structure with no duplicates or broken paths

site architecture site structure logic tree navigation clean URLs internal linking indexing SEO structure

Technical optimisation of the website Site setup

We bring the site up to reference standards on the parameters that matter to search engines and real users alike. Our studio tracks several hundred such parameters — a developer, a designer and a marketer each care about different ones. The IT Deweloper team finds the best solutions and presents the project to the client.
01 Performance

Speed & Web Vitals

We fight for every millisecond — WebP, caching and a CDN. Load times under 1.5s directly boost conversion by 15–20%.

02 Clean code

Duplicates & indexing

We eliminate silent budget killers: clearing duplicates with canonical tags and setting up 301 redirects. New pages get indexed within minutes.

03 Standards

Structured data & SSL

We integrate Schema.org for rich snippets, install SSL and set up local targeting (Białystok/Poland).

Performance metrics
Component integration
Mobile-first design
Structured data integration
page speed Web Vitals caching CDN WebP canonical URLs 301 redirects SSL certificate Schema.org mobile optimisation

Content and website copy Site content

Site content depends on your target customer, and we've already defined that in the earlier steps. Now the marketer and copywriter take over: we identify your prospective visitor's pain points and aim to fully satisfy their query.
timeline: individual
01. Meaning

Persuasive copywriting

We write for people, not robots. No clichés about a "dynamically developing company." We highlight facts, showcase your expertise and solve your audience's real problems.

02. Packaging

Visuals & formatting

Nobody reads a wall of text. We break content into logical blocks and create original images, infographics and video. Complex information becomes easy to take in.

03. Engagement

Localisation & conversion

Polish is one of the hardest languages to get right — machine translation does real damage here. We deliver polished, native-level copy, design a proper FAQ section and add clear calls to action (CTAs).

Original design
Native-level language
Well-crafted headlines
LSI optimisation (no keyword stuffing)
persuasive copywriting content packaging infographics FAQ CTA localisation multilingual content usability

Website search promotion Off-page Optimisation

Search visibility comes with reputation. We place mentions of your company on authoritative local and international sources — media outlets, industry portals, business directories. It's safer than cheap shortcuts and keeps working for years.

Outreach & Blogs

We negotiate directly with the admins of Polish blogs and niche forums. We publish guest posts and earn permanent dofollow links that pass real authority to your domain.

Local Directories

We list your company in authoritative regional directories, building a consistent NAP profile (name, address, phone) — one of the strongest signals for local Google rankings.

Link Exchange

We arrange safe reciprocal recommendations with partner sites in related niches, building a natural, balanced anchor-text profile without over-optimising for commercial terms.

Gradual, penalty-free growth
White-hat sources only
Placement in business directories
Toxicity monitoring (Ahrefs)
outreach guest posts dofollow links NAP profile local search link exchange anchor text Ahrefs

Website competitor analysis
Your Products & Services in a Competitive Market

We don't guess what works — we use our own software to research queries and analyse niches in your specific region, factoring in seasonality and demand trends. IT Deweloper's marketing strategies build on the experience of market leaders, refined with our own improvements. A deep audit lets us borrow the best solutions and avoid the mistakes your competitors have already paid for.

Growth Points

We identify the keywords driving traffic to competitors that you're not using yet, and find the features and services that make their sites more convenient.

Segmentation

We analyse direct and indirect competitors, identifying who's really competing for your customer in your specific niche and region of Poland.

Conversion

We study how competitors nurture leads and which commercial factors convince users to submit an enquiry with them instead of you.

competitor analysis growth points market segmentation conversion leads competitor keywords business niche

Legal adaptation of the website
Data Protection

Working with customers in Poland and the EU requires strict compliance with GDPR and the relevant EU Directives. We handle the technical side of legal transparency — from correctly configured cookie banners to disclosing business information — closing off the risk of fines up to €20 million and the site being blocked by regulators.

GDPR & Privacy

We implement a cookie banner with category-based consent and explicit opt-in checkboxes, set up a proper privacy policy and add the technical means for the "right to be forgotten" — deleting a user's personal data on request.

Business Identification

We set up the footer and contact page to meet Polish legal requirements: KRS, NIP, REGON, registered address. Transparent company information is a direct trust signal for Google (E-E-A-T) and for your customers.

Omnibus Directive

For online stores, we set up the mandatory display of the lowest price over the last 30 days, a returns page (Zwroty) and public terms of service (Regulamin) — in full compliance with Omnibus.

Risks: skipping legal adaptation doesn't just risk fines — it also hurts conversion. European users won't hand over personal data on a site without a proper privacy policy.

personal data protection cookie banner privacy policy right to be forgotten legal identification E-E-A-T trust terms of service legal compliance
Business opportunities in web development