Website development

How I Connected PageSpeed Insights to Claude with MCP

Written by Victor Parhimchik on 21 September 2026. Posted in IT Deweloper Blog.

In September 2026 I connected PageSpeed Insights to Claude through an MCP server. Checking website speed by hand always goes the same way: open the report, wait for the test, wade through a dozen metrics, and a week later forget what the numbers were. I wanted to hand that job to an assistant: let it run the test, compare pages and explain what is slowing the site down. Below is the whole path: the Google key, the installation, registering the server in Claude Code, the first results on our own site and the potholes I hit.

Website Speed Check with an AI Assistant: PageSpeed Insights in Plain English

Written by IT deweloper on 21 September 2026. Posted in Artificial Intelligence in Web Development.

Price: Price from
Цена (число): 70

PageSpeed Insights shows how fast your website opens on a phone, but its report is full of jargon and red numbers. We connect an AI assistant to it: it tests the site on its own, explains in plain words what slows it down and lists the fixes in order of importance.

Надзаголовок над H1: PSI

An AI Agent on a Company Inbox: How I Set It Up

Written by Victor Parhimchik on 21 September 2026. Posted in IT Deweloper Blog.

Our studio's inbox drowns in adverts and cold offers just as thoroughly as anyone else's. I wanted to find out in practice whether an AI agent plugged straight into the mailbox over the MCP protocol really takes that routine off your hands, or merely sounds good in a product description. Here is how it actually went: the install, the first tests and the thing it turned up on day one.

Google Analytics with an AI Assistant for Your Business

Written by Victor Parhimchik on 21 September 2026. Posted in Artificial Intelligence in Web Development.

Price: Price from
Цена (число): 80

Google Analytics sits on almost every website, yet it often brings no benefit at all: the numbers are there, the time and the habit of reading them are not. We connect an AI assistant to your statistics — it looks into Analytics for you and answers in plain language: how many people come, where from, what they do on the site and why enquiries have dropped. No learning the Analytics interface, no digging through reports yourself.

Надзаголовок над H1: GA

AI Email Assistant for Business: No Lost Enquiries

Written by Victor Parhimchik on 21 September 2026. Posted in Artificial Intelligence in Web Development.

Price: Price from
Цена (число): 50

A company inbox fills up with adverts, newsletters and cold offers — and a message from a real client is easy to miss in that noise. We connect an AI agent to your business email that sorts incoming mail on its own: it tells a genuine enquiry from spam, deletes nothing without your decision and flags what matters straight away.

Надзаголовок над H1: @

Joomla Website Development: Build, Extend, Maintain

Written by IT deweloper on 19 September 2026. Posted in Website development.

Joomla is our main stack — it also runs the site you are reading. We build projects from scratch, take over code left by other developers, and keep sites updated and running for years. You get an admin panel where you edit texts and prices yourself, and a developer who stays reachable after launch. We work with companies across Europe and beyond — the project language and time zone are no obstacle.

A keyword planner card with search volumes, a terminal window and an AI mark: wiring Google Keyword Planner into an assistant

Google Keyword Planner via MCP: how I wired it into Claude

Written by Victor Parhimchik on 14 September 2026. Posted in IT Deweloper Blog.

In September 2026 I wired Google Keyword Planner into Claude over MCP: choosing a server, OAuth, registering the tool — and a 403 caused by Google's new access rules.

Надзаголовок над H1: GKP

AI-Powered Keyword Research for Your Website and Ads

Written by IT deweloper on 14 September 2026. Posted in Artificial Intelligence in Web Development.

Price: Price from
Цена (число): 90

We connect an AI assistant to Google's Keyword Planner: it shows what your customers search for and how often, where the ad auction is overpriced, and which phrases belong in your copy and ads.

Надзаголовок над H1: GKP

Search Console, an MCP server and an AI assistant linked in a chain on a workstation screen

How I Connected Google Search Console to Claude with MCP

Written by Victor Parhimchik on 14 September 2026. Posted in IT Deweloper Blog.

In September 2026 I connected my site’s Google Search Console to Claude through an MCP server. The trigger was mundane: junk URLs were sitting in the index, and tracking down where they came from by hand didn’t appeal. Here is the whole route — from picking an authentication method, through two bugs I had to fix along the way, to what the setup found on a live website. This is not a “best MCP servers” roundup. One server, one Windows workstation, a site in four languages, and honest impressions after the first days of use.

What types of websites does our web studio offer?

Strong web development starts with understanding business processes, company goals, audience behaviour, and the points where an inquiry or a sale happens. For companies we build a scalable web resource , that supports sales, customer communication and business growth. We work with companies in Poland and across European markets .

Single-page website

Corporate website

Online store

Online portfolio

Local services

Online courses

Blog

News project

We promote websites online

Today, almost anyone can build a website with the help of artificial intelligence. As a result, thousands of new websites appear every day, and most of them remain unnoticed among billions of pages online. Without search promotion, optimisation for AI systems and advertising, even a well-made website brings no clients and becomes just a line of expenses. We build websites and drive their promotion across search engines, AI services and advertising channels, turning them from just another web page into a tool for attracting clients and growing revenue.

SEO

Website optimisation for search engines

Our studio handles search engine promotion and ranks websites at the top of search results. This delivers free, long-term traffic for specific user queries online.

Google Bing DuckDuckGo

GEO

Website optimisation for artificial intelligence

Adapting the site's technical structure and copy for AI algorithms. It increases the chances that AI systems cite your business as a source and surface your site in their answers.

GPT Gemini Claude Perplexity

PPC

Pay-per-click — contextual advertising

We set up paid advertising campaigns for client acquisition. This delivers hot leads quickly, even before the site has picked up traffic from search results or AI answers.

Google Ads Meta Microsoft Advertising

What will your website be able to do?

Not just a website, but a full-featured web platform in the browser with ready-made tools to extend your reach, accept payments, manage sales and analyse your business's marketing.

Multilingual support

Extend your site's reach to different countries.

Booking

Online client booking with calendar sync.

Shopping

Payment acceptance and international logistics.

Integrations

Connect your site to inventory, accounting and delivery services.

Maps

Get your site featured in your city's local search.

Web analytics

A business growth strategy based on customer preferences.

Social media

A post on the site is automatically published to social media.

Deploying artificial intelligence on the website

AI integration

Automate your business with artificial intelligence.

What's included in website development

Building a website and launching a working business tool are two different things. That's why our process includes stages from related fields: technical optimisation, digital marketing and legal preparation. Your site goes live ready for promotion and compliant with EU requirements — GDPR, cookie consent, the Omnibus Directive. Below is exactly what we do at each stage.

Keyword Research

Based on an initial analysis of your business, we assess the project's real potential in search. This marketing analysis is the foundation for your future site, and it consists of several elements:

What's included

Demand assessment. We find out how often customers search for your service.

Keyword selection. We find the queries that bring in customers.

Competitor analysis. We study competitors' keywords.

Site structure. Every page answers a specific query.

Search volume. Search frequency for each service.

Intent analysis. Buy, compare or just research.

Semantic clean-up. We remove off-target queries.

Content brief. A content plan for SEO.

Turnaround time

≈ 5 business days

A ready keyword set and page structure based on real search queries.

What you get

A prioritised list of queries with search volume
A query-to-page distribution map
A content brief for populating the site

Key topics

keyword research keyword selection query clustering demand analysis site structure SEO strategy

Framework

Search competition, customer profile and business model brought together into a single hierarchy

stage: 3 days

01 Planning

Site logic tree

We build a 3-level model: home → categories → content. This rules out "deep" pages that neither users nor search engines ever reach.

02 Ecosystem

Navigation & URLs

We add breadcrumbs, responsive menus and clean URLs (SEF). We build an intuitive map so users always know where they are and how to get back.

03 Indexing

Links & authority

We set up internal linking and an XML sitemap, distributing page authority so important sections rank higher.

Result: a resilient structure with no duplicates or broken paths

site architecture site structure logic tree navigation clean URLs internal linking indexing SEO structure

Site setup

We bring the site up to reference standards on the parameters that matter to search engines and real users alike. Our studio tracks several hundred such parameters — a developer, a designer and a marketer each care about different ones. The IT Deweloper team finds the best solutions and presents the project to the client.

stage: 7 days

01 Performance

Speed & Web Vitals

We fight for every millisecond — WebP, caching and a CDN. Load times under 1.5s directly boost conversion by 15–20%.

02 Clean code

Duplicates & indexing

We eliminate silent budget killers: clearing duplicates with canonical tags and setting up 301 redirects. New pages get indexed within minutes.

03 Standards

Structured data & SSL

We integrate Schema.org for rich snippets, install SSL and set up local targeting (Białystok/Poland).

Performance metrics

Component integration

Mobile-first design

Structured data integration

page speed Web Vitals caching CDN WebP canonical URLs 301 redirects SSL certificate Schema.org mobile optimisation

Site content

Site content depends on your target customer, and we've already defined that in the earlier steps. Now the marketer and copywriter take over: we identify your prospective visitor's pain points and aim to fully satisfy their query.

timeline: individual

01. Meaning

Persuasive copywriting

We write for people, not robots. No clichés about a "dynamically developing company." We highlight facts, showcase your expertise and solve your audience's real problems.

02. Packaging

Visuals & formatting

Nobody reads a wall of text. We break content into logical blocks and create original images, infographics and video. Complex information becomes easy to take in.

03. Engagement

Localisation & conversion

Polish is one of the hardest languages to get right — machine translation does real damage here. We deliver polished, native-level copy, design a proper FAQ section and add clear calls to action (CTAs).

Original design

Native-level language

Well-crafted headlines

LSI optimisation (no keyword stuffing)

persuasive copywriting content packaging infographics FAQ CTA localisation multilingual content usability

Off-page Optimisation

Search visibility comes with reputation. We place mentions of your company on authoritative local and international sources — media outlets, industry portals, business directories. It's safer than cheap shortcuts and keeps working for years.

timeline: 6 months

Outreach & Blogs

We negotiate directly with the admins of Polish blogs and niche forums. We publish guest posts and earn permanent dofollow links that pass real authority to your domain.

Local Directories

We list your company in authoritative regional directories, building a consistent NAP profile (name, address, phone) — one of the strongest signals for local Google rankings.

Link Exchange

We arrange safe reciprocal recommendations with partner sites in related niches, building a natural, balanced anchor-text profile without over-optimising for commercial terms.

Gradual, penalty-free growth

White-hat sources only

Placement in business directories

Toxicity monitoring (Ahrefs)

outreach guest posts dofollow links NAP profile local search link exchange anchor text Ahrefs

Your Products & Services in a Competitive Market

We don't guess what works — we use our own software to research queries and analyse niches in your specific region, factoring in seasonality and demand trends. IT Deweloper's marketing strategies build on the experience of market leaders, refined with our own improvements. A deep audit lets us borrow the best solutions and avoid the mistakes your competitors have already paid for.

delivery time: 1 day

Growth Points

We identify the keywords driving traffic to competitors that you're not using yet, and find the features and services that make their sites more convenient.

Segmentation

We analyse direct and indirect competitors, identifying who's really competing for your customer in your specific niche and region of Poland.

Conversion

We study how competitors nurture leads and which commercial factors convince users to submit an enquiry with them instead of you.

competitor analysis growth points market segmentation conversion leads competitor keywords business niche

Data Protection

Working with customers in Poland and the EU requires strict compliance with GDPR and the relevant EU Directives. We handle the technical side of legal transparency — from correctly configured cookie banners to disclosing business information — closing off the risk of fines up to €20 million and the site being blocked by regulators.

Delivery time: 1 day

GDPR & Privacy

We implement a cookie banner with category-based consent and explicit opt-in checkboxes, set up a proper privacy policy and add the technical means for the "right to be forgotten" — deleting a user's personal data on request.

Business Identification

We set up the footer and contact page to meet Polish legal requirements: KRS, NIP, REGON, registered address. Transparent company information is a direct trust signal for Google (E-E-A-T) and for your customers.

Omnibus Directive

For online stores, we set up the mandatory display of the lowest price over the last 30 days, a returns page (Zwroty) and public terms of service (Regulamin) — in full compliance with Omnibus.

Risks: skipping legal adaptation doesn't just risk fines — it also hurts conversion. European users won't hand over personal data on a site without a proper privacy policy.

personal data protection cookie banner privacy policy right to be forgotten legal identification E-E-A-T trust terms of service legal compliance