Website development

Web studio IT Deweloper, Poland

Web development studio IT Deweloper, based on the Belarusian engineering school and European creativity. Our international team combines skills in SEO, web programming and design. Together we create websites for business across Europe.

What's included in website development

Building a website and launching a working business tool are two different things. That's why our process includes stages from related fields: technical optimisation, digital marketing and legal preparation. Your site goes live ready for promotion and compliant with EU requirements — GDPR, cookie consent, the Omnibus Directive. Below is exactly what we do at each stage.

Keyword Research

Based on an initial analysis of your business, we assess the project's real potential in search. This marketing analysis is the foundation for your future site, and it consists of several elements:

What's included

Demand assessment. We find out how often customers search for your service.

Keyword selection. We find the queries that bring in customers.

Competitor analysis. We study competitors' keywords.

Site structure. Every page answers a specific query.

Search volume. Search frequency for each service.

Intent analysis. Buy, compare or just research.

Semantic clean-up. We remove off-target queries.

Content brief. A content plan for SEO.

Turnaround time

≈ 5 business days

A ready keyword set and page structure based on real search queries.

What you get

A prioritised list of queries with search volume
A query-to-page distribution map
A content brief for populating the site

Key topics

keyword research keyword selection query clustering demand analysis site structure SEO strategy

Framework

Search competition, customer profile and business model brought together into a single hierarchy

stage: 3 days

01 Planning

Site logic tree

We build a 3-level model: home → categories → content. This rules out "deep" pages that neither users nor search engines ever reach.

02 Ecosystem

Navigation & URLs

We add breadcrumbs, responsive menus and clean URLs (SEF). We build an intuitive map so users always know where they are and how to get back.

03 Indexing

Links & authority

We set up internal linking and an XML sitemap, distributing page authority so important sections rank higher.

Result: a resilient structure with no duplicates or broken paths

site architecture site structure logic tree navigation clean URLs internal linking indexing SEO structure

Site setup

We bring the site up to reference standards on the parameters that matter to search engines and real users alike. Our studio tracks several hundred such parameters — a developer, a designer and a marketer each care about different ones. The IT Deweloper team finds the best solutions and presents the project to the client.

stage: 7 days

01 Performance

Speed & Web Vitals

We fight for every millisecond — WebP, caching and a CDN. Load times under 1.5s directly boost conversion by 15–20%.

02 Clean code

Duplicates & indexing

We eliminate silent budget killers: clearing duplicates with canonical tags and setting up 301 redirects. New pages get indexed within minutes.

03 Standards

Structured data & SSL

We integrate Schema.org for rich snippets, install SSL and set up local targeting (Białystok/Poland).

Performance metrics

Component integration

Mobile-first design

Structured data integration

page speed Web Vitals caching CDN WebP canonical URLs 301 redirects SSL certificate Schema.org mobile optimisation

Site content

Site content depends on your target customer, and we've already defined that in the earlier steps. Now the marketer and copywriter take over: we identify your prospective visitor's pain points and aim to fully satisfy their query.

timeline: individual

01. Meaning

Persuasive copywriting

We write for people, not robots. No clichés about a "dynamically developing company." We highlight facts, showcase your expertise and solve your audience's real problems.

02. Packaging

Visuals & formatting

Nobody reads a wall of text. We break content into logical blocks and create original images, infographics and video. Complex information becomes easy to take in.

03. Engagement

Localisation & conversion

Polish is one of the hardest languages to get right — machine translation does real damage here. We deliver polished, native-level copy, design a proper FAQ section and add clear calls to action (CTAs).

Original design

Native-level language

Well-crafted headlines

LSI optimisation (no keyword stuffing)

persuasive copywriting content packaging infographics FAQ CTA localisation multilingual content usability

Off-page Optimisation

Search visibility comes with reputation. We place mentions of your company on authoritative local and international sources — media outlets, industry portals, business directories. It's safer than cheap shortcuts and keeps working for years.

timeline: 6 months

Outreach & Blogs

We negotiate directly with the admins of Polish blogs and niche forums. We publish guest posts and earn permanent dofollow links that pass real authority to your domain.

Local Directories

We list your company in authoritative regional directories, building a consistent NAP profile (name, address, phone) — one of the strongest signals for local Google rankings.

Link Exchange

We arrange safe reciprocal recommendations with partner sites in related niches, building a natural, balanced anchor-text profile without over-optimising for commercial terms.

Gradual, penalty-free growth

White-hat sources only

Placement in business directories

Toxicity monitoring (Ahrefs)

outreach guest posts dofollow links NAP profile local search link exchange anchor text Ahrefs

Your Products & Services in a Competitive Market

We don't guess what works — we use our own software to research queries and analyse niches in your specific region, factoring in seasonality and demand trends. IT Deweloper's marketing strategies build on the experience of market leaders, refined with our own improvements. A deep audit lets us borrow the best solutions and avoid the mistakes your competitors have already paid for.

delivery time: 1 day

Growth Points

We identify the keywords driving traffic to competitors that you're not using yet, and find the features and services that make their sites more convenient.

Segmentation

We analyse direct and indirect competitors, identifying who's really competing for your customer in your specific niche and region of Poland.

Conversion

We study how competitors nurture leads and which commercial factors convince users to submit an enquiry with them instead of you.

competitor analysis growth points market segmentation conversion leads competitor keywords business niche

Data Protection

Working with customers in Poland and the EU requires strict compliance with GDPR and the relevant EU Directives. We handle the technical side of legal transparency — from correctly configured cookie banners to disclosing business information — closing off the risk of fines up to €20 million and the site being blocked by regulators.

Delivery time: 1 day

GDPR & Privacy

We implement a cookie banner with category-based consent and explicit opt-in checkboxes, set up a proper privacy policy and add the technical means for the "right to be forgotten" — deleting a user's personal data on request.

Business Identification

We set up the footer and contact page to meet Polish legal requirements: KRS, NIP, REGON, registered address. Transparent company information is a direct trust signal for Google (E-E-A-T) and for your customers.

Omnibus Directive

For online stores, we set up the mandatory display of the lowest price over the last 30 days, a returns page (Zwroty) and public terms of service (Regulamin) — in full compliance with Omnibus.

Risks: skipping legal adaptation doesn't just risk fines — it also hurts conversion. European users won't hand over personal data on a site without a proper privacy policy.

personal data protection cookie banner privacy policy right to be forgotten legal identification E-E-A-T trust terms of service legal compliance