--- title: "Google Tag Manager Setup" description: "We set up Google Tag Manager: all tracking codes in one place with no changes to the site theme, and forms, clicks and calls under control." url: "https://it-deweloper.pl/en/web/google/gtm" date: "2026-10-16T01:25:57+00:00" language: "en-GB" --- [Skip to main content](#tm-main) - [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page") - [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio") - [ +48 731 190 041](tel:+48731190041 "Phone") - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail") - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address") - [ WhatsApp](https://wa.me/48731190041 "WhatsApp") - [ Telegram](https://t.me/+48731190041 "Telegram") - [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions") - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines") - 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The account is registered in your name. [ Setting Up and Integrating Google Services for Your Website ](https://it-deweloper.pl/index.php?option=com_content&view=category&id=44&lang=en-GB) ## Why people come to us ### Codes sit in the site theme Every tracking change means editing the site, and codes are easily lost when the design changes. ### Counters are duplicated The same code sits in several places and the data is distorted. ### Forms and clicks are not tracked Enquiries, calls and button clicks are not recorded anywhere. ## What the work includes - **Moving counters.** We move existing counters into the container without duplicates - **Service tags.** We connect tags for Google Analytics, Google Ads, Meta and other services - **Forms, clicks, calls.** We set up tracking for form submissions, clicks and calls - **Preview mode.** We test every tag before publishing - **Container documentation.** We record which tags, triggers and variables exist and why - **Access and versions.** The container is registered in your name and changes are saved as versions ## How we work 01 ### Audit We see which codes are already installed and where they are duplicated. 02 ### Install the container We connect Tag Manager to the site once. 03 ### Move the tags We gather existing counters in the container. 04 ### Set up events Forms, button clicks, calls and messengers. 05 ### Test We test the tags in preview mode. 06 ### Publish and hand over We publish a version and give you the container documentation. ## What you get A Tag Manager container registered in your name All counters in one place with no duplicates Tracking of forms, clicks and calls Container documentation: what is configured and why ### What you need to start --- - Your site address and the ability to add code to the site - A list of counters and services to connect - A Google account to register Tag Manager under We work remotely with companies in Poland and the EU, and in Białystok and the Podlaskie region we can also meet in person. ## The honest limits - Tag Manager does not replace visitor consent: analytics and advertising in the EU need a cookie banner. - It collects and fires codes but does not fix wrongly chosen events. We decide together what counts as an enquiry. - Third-party scripts can slow a site down: we do not connect unnecessary tags. - Changes to the site itself, such as copy, speed or structure, are separate work at our price list rates. ## Frequently asked questions - [Why Tag Manager if I can paste the code into the site?](#)Code in the theme has to be changed for every new piece of tracking, and it is easy to lose when the design changes. Tag Manager keeps all codes in one place: tracking is added and tested without editing the site. - [Will it slow my site down?](#)The container itself is light. The load comes from the tags connected to it, so we keep only the ones you need. - [Can it be used together with a ready-made counter plugin?](#)Yes, but we remove duplicates first: the code must not sit in both the plugin and the container. - [How much does it cost?](#)From €30. We give the exact price before work starts, after a short conversation about your site. Prices for other Google services are in the [price list](https://it-deweloper.pl/en/cost/pricing). - [Will it work if you did not build my site?](#)Yes. We work with sites on any platform, including ones built by others. We start by checking what is already connected. ## Tell us about your site We will suggest where to start and give you a price before work begins. You can find our other Google services on the [“Google”](https://it-deweloper.pl/en/web/google) page. [Contact the studio](https://it-deweloper.pl/en/contact) Price from 30 € [ ![Google Analytics 4 to BigQuery export icon: a database, a store for raw website events](https://it-deweloper.pl/images/Web-development/bigquery-hero.webp) ### Google Analytics 4 Export to BigQuery We create a Google Cloud project in your name, link it to GA4, switch on the event export, check the data and set up cost control. We can build repor… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=236:bigquery&catid=44&lang=en-GB) [ ![Google tag gateway icon: an arch with an arrow passing through, Google tags served from your domain](https://it-deweloper.pl/images/Web-development/tag-gateway-hero.webp) ### Google Tag Gateway Setup We connect tag gateway through a CDN, check that Google tags load from your domain and data arrives, and keep visitor consent respected. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=232:tag-gateway&catid=44&lang=en-GB) [ ![Website speed and Core Web Vitals icon: a speedometer, faster page loading](https://it-deweloper.pl/images/Web-development/core-web-vitals-hero.webp) ### Website Speed and Core Web Vitals We measure speed on mobile, find the causes of delays, fix images, scripts, caching and fonts, and show you the before and after measurements. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=228:core-web-vitals&catid=44&lang=en-GB) [ ![Google Workspace icon: an envelope, business email on your own domain](https://it-deweloper.pl/images/Web-development/google-workspace-hero.webp) ### Google Workspace Business Email We connect Workspace to your domain, create staff mailboxes, add the DNS records (MX, SPF, DKIM, DMARC) and check delivery, including messages sent f… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=224:google-workspace&catid=44&lang=en-GB) [ ![reCAPTCHA form protection icon: a shield with a padlock, protecting website forms from spam](https://it-deweloper.pl/images/Web-development/recaptcha-hero.webp) ### reCAPTCHA Form Protection We connect reCAPTCHA to your forms, check where your site's keys are now managed, test submissions and reflect the service in your privacy policy. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=220:recaptcha&catid=44&lang=en-GB) [ ![Google Maps for your website icon: a pin on a map, an office map and address suggestions](https://it-deweloper.pl/images/Web-development/maps-platform-hero.webp) ### Google Maps for Your Website We match the solution to the job: a simple office map without a key, or an API connection with address suggestions and directions. We protect the key… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=216:maps-platform&catid=44&lang=en-GB) [ ![Google Ads setup icon: a target with an arrow, ad campaigns and conversion tracking](https://it-deweloper.pl/images/Web-development/google-ads-hero.webp) ### Google Ads and Conversion Tracking Setup We link Google Ads to analytics and your shop, set up counting of enquiries, calls and purchases, test it with test enquiries and, if needed, launch… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=212:google-ads&catid=44&lang=en-GB) [ ![Data Studio report icon: a pie chart and bars, one report for your site and advertising](https://it-deweloper.pl/images/Web-development/data-studio-hero.webp) ### Data Studio Reports We connect the data sources, build an owner report with the key figures for your site, search and advertising, and set up automatic refresh. Access i… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=208:data-studio&catid=44&lang=en-GB) [ ![Cookie banner and Consent Mode v2 icon: a cookie with a bite taken out, visitor consent to cookies](https://it-deweloper.pl/images/Web-development/consent-mode-hero.webp) ### Cookie Banner and Consent Mode v2 We connect a consent banner with cookie categories, pass the visitor's choice to Google in all four signals and check that it really reaches Google. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=204:consent-mode&catid=44&lang=en-GB) [ ![Google Tag Manager setup icon: a tag with a hole, managing website tracking codes](https://it-deweloper.pl/images/Web-development/gtm-hero.webp) ### Google Tag Manager Setup We install Google Tag Manager, move existing counters over without duplicates, set up tracking for forms, clicks and calls and document the container… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=200:gtm&catid=44&lang=en-GB) [](#) [](#) ## Build your website Find out what your website will cost [ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB) ![](https://it-deweloper.pl/media/yootheme/cache/3c/background-square-01-3c44c74f.png?src=images/yootheme/demo/background-square-01.png&thumbnail=900,900,&hash=72c31958) ![](https://it-deweloper.pl/media/yootheme/cache/cb/background-square-03-cbb341a0.png?src=images/yootheme/demo/background-square-03.png&thumbnail=600,600,&hash=6e9dde93) ### [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB) Web studio IT Deweloper website development, Poland. 5423493188 SEOAIAdsWebSMM ### Address Nowogródzka 4A Białystok, 15-490, PL [ ### Phone +48 731 190 041 ](tel:+48731190041) [ ### Email This email address is being protected from spambots. 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