--- title: "Google Ads and Conversion Tracking Setup" description: "We set up Google Ads and conversion tracking: enquiries, calls and purchases are counted and ads learn from real sales, not just clicks." url: "https://it-deweloper.pl/en/web/google/google-ads" date: "2026-10-16T01:25:41+00:00" language: "en-GB" --- [Skip to main content](#tm-main) - [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page") - [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio") - [ +48 731 190 041](tel:+48731190041 "Phone") - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail") - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address") - [ WhatsApp](https://wa.me/48731190041 "WhatsApp") - [ Telegram](https://t.me/+48731190041 "Telegram") - [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions") - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines") - 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[ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page") - [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio") - [ +48 731 190 041](tel:+48731190041 "Phone") - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail") - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address") - [ WhatsApp](https://wa.me/48731190041 "WhatsApp") - [ Telegram](https://t.me/+48731190041 "Telegram") - [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions") - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines") - [SEOSearch engine optimization](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google") - [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers") - [AIArtificial Intelligence on the website](https://it-deweloper.pl/en/web/ai) - [JoomlaWebsite Management System](https://it-deweloper.pl/en/web/joomla "Joomla website development") - [GoogleGoogle services setup](https://it-deweloper.pl/en/web/google "Google services setup for your website") - [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services") - [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices") - [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online") - [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief") - [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work") - [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik") - [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development") - [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion") ![Google Ads setup icon: a target with an arrow, ad campaigns and conversion tracking](https://it-deweloper.pl/images/Web-development/google-ads-hero-2x.webp) Ads # Google Ads and Conversion Tracking Setup We link Google Ads to analytics and your shop, set up counting of enquiries, calls and purchases, test it with test enquiries and, if needed, launch a campaign in your account. [ Setting Up and Integrating Google Services for Your Website ](https://it-deweloper.pl/index.php?option=com_content&view=category&id=44&lang=en-GB) ## Why people come to us ### You run ads but cannot see enquiries Money is being spent, but it is unclear which ads bring customers. ### Ads learn from clicks Only clicks reach the account, so the system buys cheap traffic rather than enquiries. ### Some EU conversions are lost Without correct visitor consent Google Ads sees only part of the results. ## What the work includes - **Linked services.** We connect Google Ads to Google Analytics 4 and Merchant Center - **Conversion tracking.** Enquiries, calls, purchases - **Enhanced conversions.** We set up enhanced conversions to measure results more accurately - **Consent-aware remarketing.** Visitor audiences are built only with their consent - **Product advertising.** Product campaigns and Performance Max for online shops - **Campaign launch.** If needed, we create and launch a campaign in your account ## How we work 01 ### Account audit We see what is already set up and who owns the account. 02 ### Conversion plan We decide what counts as an enquiry and a sale. 03 ### Link the services We connect Analytics and Merchant Center. 04 ### Set up tracking We create conversions and test them with test enquiries. 05 ### Launch a campaign We create a campaign for the agreed goal and budget. 06 ### Hand over We give you access and a short guide. ## What you get A Google Ads account registered in your name Working tracking of enquiries, calls and purchases A link with Analytics and Merchant Center A short guide: where to look at advertising results ### What you need to start --- - Access to your Google Ads account, or readiness to create a new one - Access to the site or Tag Manager - A clear idea of what counts as an enquiry or a sale We work remotely with companies in Poland and the EU, and in Białystok and the Podlaskie region we can also meet in person. ## The honest limits - The advertising budget is paid separately in your Google Ads account and is not part of the setup price. - We set up tracking and launch, but we do not guarantee the number of enquiries or the cost per click. - Without correct consent some EU conversions are not counted: this is a Google limitation. - Changes to the site itself, such as copy, speed or structure, are separate work at our price list rates. ## Frequently asked questions - [Do campaigns run in my account?](#)Yes. The account is registered to your company, the studio works as a user and you can remove access at any time. - [Why test enquiries?](#)To make sure every conversion reaches Google Ads before campaigns launch, not after budget has been wasted. - [Do I need Merchant Center?](#)Only for product advertising for an online shop. It is not required for advertising services. - [How much does it cost?](#)From €30. We give the exact price before work starts, after a short conversation about your site. Prices for other Google services are in the [price list](https://it-deweloper.pl/en/cost/pricing). - [Will it work if you did not build my site?](#)Yes. We work with sites on any platform, including ones built by others. We start by checking what is already connected. ## Tell us about your advertising We will suggest where to start and give you a price before work begins. You can find our other Google services on the [“Google”](https://it-deweloper.pl/en/web/google) page. [Contact the studio](https://it-deweloper.pl/en/contact) Price from 30 € [ ![Google Analytics 4 to BigQuery export icon: a database, a store for raw website events](https://it-deweloper.pl/images/Web-development/bigquery-hero.webp) ### Google Analytics 4 Export to BigQuery We create a Google Cloud project in your name, link it to GA4, switch on the event export, check the data and set up cost control. We can build repor… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=236:bigquery&catid=44&lang=en-GB) [ ![Google tag gateway icon: an arch with an arrow passing through, Google tags served from your domain](https://it-deweloper.pl/images/Web-development/tag-gateway-hero.webp) ### Google Tag Gateway Setup We connect tag gateway through a CDN, check that Google tags load from your domain and data arrives, and keep visitor consent respected. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=232:tag-gateway&catid=44&lang=en-GB) [ ![Website speed and Core Web Vitals icon: a speedometer, faster page loading](https://it-deweloper.pl/images/Web-development/core-web-vitals-hero.webp) ### Website Speed and Core Web Vitals We measure speed on mobile, find the causes of delays, fix images, scripts, caching and fonts, and show you the before and after measurements. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=228:core-web-vitals&catid=44&lang=en-GB) [ ![Google Workspace icon: an envelope, business email on your own domain](https://it-deweloper.pl/images/Web-development/google-workspace-hero.webp) ### Google Workspace Business Email We connect Workspace to your domain, create staff mailboxes, add the DNS records (MX, SPF, DKIM, DMARC) and check delivery, including messages sent f… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=224:google-workspace&catid=44&lang=en-GB) [ ![reCAPTCHA form protection icon: a shield with a padlock, protecting website forms from spam](https://it-deweloper.pl/images/Web-development/recaptcha-hero.webp) ### reCAPTCHA Form Protection We connect reCAPTCHA to your forms, check where your site's keys are now managed, test submissions and reflect the service in your privacy policy. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=220:recaptcha&catid=44&lang=en-GB) [ ![Google Maps for your website icon: a pin on a map, an office map and address suggestions](https://it-deweloper.pl/images/Web-development/maps-platform-hero.webp) ### Google Maps for Your Website We match the solution to the job: a simple office map without a key, or an API connection with address suggestions and directions. We protect the key… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=216:maps-platform&catid=44&lang=en-GB) [ ![Google Ads setup icon: a target with an arrow, ad campaigns and conversion tracking](https://it-deweloper.pl/images/Web-development/google-ads-hero.webp) ### Google Ads and Conversion Tracking Setup We link Google Ads to analytics and your shop, set up counting of enquiries, calls and purchases, test it with test enquiries and, if needed, launch… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=212:google-ads&catid=44&lang=en-GB) [ ![Data Studio report icon: a pie chart and bars, one report for your site and advertising](https://it-deweloper.pl/images/Web-development/data-studio-hero.webp) ### Data Studio Reports We connect the data sources, build an owner report with the key figures for your site, search and advertising, and set up automatic refresh. Access i… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=208:data-studio&catid=44&lang=en-GB) [ ![Cookie banner and Consent Mode v2 icon: a cookie with a bite taken out, visitor consent to cookies](https://it-deweloper.pl/images/Web-development/consent-mode-hero.webp) ### Cookie Banner and Consent Mode v2 We connect a consent banner with cookie categories, pass the visitor's choice to Google in all four signals and check that it really reaches Google. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=204:consent-mode&catid=44&lang=en-GB) [ ![Google Tag Manager setup icon: a tag with a hole, managing website tracking codes](https://it-deweloper.pl/images/Web-development/gtm-hero.webp) ### Google Tag Manager Setup We install Google Tag Manager, move existing counters over without duplicates, set up tracking for forms, clicks and calls and document the container… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=200:gtm&catid=44&lang=en-GB) [](#) [](#) ## Build your website Find out what your website will cost [ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB) ![](https://it-deweloper.pl/media/yootheme/cache/3c/background-square-01-3c44c74f.png?src=images/yootheme/demo/background-square-01.png&thumbnail=900,900,&hash=72c31958) ![](https://it-deweloper.pl/media/yootheme/cache/cb/background-square-03-cbb341a0.png?src=images/yootheme/demo/background-square-03.png&thumbnail=600,600,&hash=6e9dde93) ### [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB) Web studio IT Deweloper website development, Poland. 5423493188 SEOAIAdsWebSMM ### Address Nowogródzka 4A Białystok, 15-490, PL [ ### Phone +48 731 190 041 ](tel:+48731190041) [ ### Email This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:office@it-deweloper.pl) [ ### WhatsApp ](https://wa.me/48731190041) [ ### Telegram ](https://t.me/+48731190041) Opening hours: - Monday 0900–1800 - Tuesday 0900–1800 - Wednesday 0900–1800 - Thursday 0900–1800 - Friday 0900–1800 - Saturday 0900–1600 - Sunday closed ![IT Deweloper](https://it-deweloper.pl/images/Logo.webp) Web development can be interesting! Our social media, with content about building websites. - [](https://www.facebook.com/ITdeweloper) - [](https://www.linkedin.com/company/it-deweloper) - [](https://t.me/IT_deweloper) - [](https://www.instagram.com/it_deweloper/) - [Portfolio](https://it-deweloper.pl/index.php?Itemid=264&lang=en-GB) - [Contact](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB) - [About us](https://it-deweloper.pl/index.php?Itemid=261&lang=en-GB) **it-deweloper** — a web development studio. We design and build modern websites and online stores. © [it-deweloper](https://it-deweloper.pl/en). 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