--- title: "Google Analytics 4 Setup" description: "We set up Google Analytics 4 so enquiries, calls and purchases are counted correctly, your own visits are excluded and data is linked to Search Console and ads." url: "https://it-deweloper.pl/en/web/google/ga4" date: "2026-10-16T01:25:41+00:00" language: "en-GB" --- [Skip to main content](#tm-main) - [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page") - [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio") - [ +48 731 190 041](tel:+48731190041 "Phone") - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail") - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address") - [ WhatsApp](https://wa.me/48731190041 "WhatsApp") - [ Telegram](https://t.me/+48731190041 "Telegram") - [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions") - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines") - 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[ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page") - [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio") - [ +48 731 190 041](tel:+48731190041 "Phone") - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail") - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address") - [ WhatsApp](https://wa.me/48731190041 "WhatsApp") - [ Telegram](https://t.me/+48731190041 "Telegram") - [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions") - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines") - [SEOSearch engine optimization](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google") - [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers") - [AIArtificial Intelligence on the website](https://it-deweloper.pl/en/web/ai) - [JoomlaWebsite Management System](https://it-deweloper.pl/en/web/joomla "Joomla website development") - [GoogleGoogle services setup](https://it-deweloper.pl/en/web/google "Google services setup for your website") - [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services") - [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices") - [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online") - [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief") - [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work") - [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik") - [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development") - [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion") ![Google Analytics 4 setup icon: bars and a growth line, website visit analytics](https://it-deweloper.pl/images/Web-development/ga4-hero-2x.webp) GA4 # Google Analytics 4 Setup We connect Google Analytics 4, set up events for enquiries, calls and purchases, exclude your own visits and link the service to Search Console and Google Ads. The account is registered in your name. [ Setting Up and Integrating Google Services for Your Website ](https://it-deweloper.pl/index.php?option=com_content&view=category&id=44&lang=en-GB) ## Why people come to us ### Numbers do not match enquiries One thing in reports, another in your inbox, and decisions are made on wrong data. ### The counter is installed twice Or it is missing on some pages, and the statistics are distorted. ### You cannot see where customers come from It is unclear which channels bring enquiries and which only burn budget. ## What the work includes - **Key events.** Enquiry, call, messenger click, purchase - **E-commerce.** Order and product data for online shops - **Clean statistics.** We exclude your own visits and duplicate counters - **Linked services.** We connect it to Search Console and Google Ads - **Clear reports.** We set up reports that answer the owner's questions - **Access.** You own the account, the studio works as a user ## How we work 01 ### Audit We see what is already installed, where duplicates are and who owns the account. 02 ### Event plan We decide what counts as an enquiry or a sale and record it in an event map. 03 ### Connect We create the GA4 property and add the code through Tag Manager or directly. 04 ### Set up events Enquiries, calls, messenger clicks, purchases. 05 ### Test We send test enquiries and compare the numbers. 06 ### Hand over We give you access, the event map and a short guide. ## What you get A GA4 account registered in your name An event map: what is counted and how A check that enquiries, calls and purchases are counted correctly A short guide: where to look for enquiries and what the numbers mean ### What you need to start --- - Your site address and access to it or to Tag Manager - A Google account to register Analytics under - A list of goals: what counts as an enquiry or a sale We work remotely with companies in Poland and the EU, and in Białystok and the Podlaskie region we can also meet in person. ## The honest limits - If a visitor from the EU did not consent to cookies, some data is missing from reports: Google fills the gap only with a model. - Analytics shows what happened on the site. More enquiries come from work on the site and on advertising. - Data history starts when you connect: old data from another counter cannot be carried over. - Changes to the site itself, such as copy, speed or structure, are separate work at our price list rates. ## Frequently asked questions - [How is GA4 different from the old Analytics?](#)GA4 counts visitor actions as events rather than page views. That is why enquiries, calls and purchases have to be set up separately, and that is our work. - [Do I need a cookie banner?](#)Usually yes. Analytics cookies of visitors from the EU normally require consent. We set up the banner and consent mode as a separate service. - [Can it be connected to a counter that is already there?](#)Yes. We first check what is installed and remove duplicates so visitors are not counted twice. - [How much does it cost?](#)From €30. We give the exact price before work starts, after a short conversation about your site. Prices for other Google services are in the [price list](https://it-deweloper.pl/en/cost/pricing). - [Will it work if you did not build my site?](#)Yes. We work with sites on any platform, including ones built by others. We start by checking what is already connected. ## Tell us about your site We will suggest where to start and give you a price before work begins. You can find our other Google services on the [“Google”](https://it-deweloper.pl/en/web/google) page. [Contact the studio](https://it-deweloper.pl/en/contact) Price from 30 € [ ![Google Analytics 4 to BigQuery export icon: a database, a store for raw website events](https://it-deweloper.pl/images/Web-development/bigquery-hero.webp) ### Google Analytics 4 Export to BigQuery We create a Google Cloud project in your name, link it to GA4, switch on the event export, check the data and set up cost control. We can build repor… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=236:bigquery&catid=44&lang=en-GB) [ ![Google tag gateway icon: an arch with an arrow passing through, Google tags served from your domain](https://it-deweloper.pl/images/Web-development/tag-gateway-hero.webp) ### Google Tag Gateway Setup We connect tag gateway through a CDN, check that Google tags load from your domain and data arrives, and keep visitor consent respected. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=232:tag-gateway&catid=44&lang=en-GB) [ ![Website speed and Core Web Vitals icon: a speedometer, faster page loading](https://it-deweloper.pl/images/Web-development/core-web-vitals-hero.webp) ### Website Speed and Core Web Vitals We measure speed on mobile, find the causes of delays, fix images, scripts, caching and fonts, and show you the before and after measurements. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=228:core-web-vitals&catid=44&lang=en-GB) [ ![Google Workspace icon: an envelope, business email on your own domain](https://it-deweloper.pl/images/Web-development/google-workspace-hero.webp) ### Google Workspace Business Email We connect Workspace to your domain, create staff mailboxes, add the DNS records (MX, SPF, DKIM, DMARC) and check delivery, including messages sent f… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=224:google-workspace&catid=44&lang=en-GB) [ ![reCAPTCHA form protection icon: a shield with a padlock, protecting website forms from spam](https://it-deweloper.pl/images/Web-development/recaptcha-hero.webp) ### reCAPTCHA Form Protection We connect reCAPTCHA to your forms, check where your site's keys are now managed, test submissions and reflect the service in your privacy policy. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=220:recaptcha&catid=44&lang=en-GB) [ ![Google Maps for your website icon: a pin on a map, an office map and address suggestions](https://it-deweloper.pl/images/Web-development/maps-platform-hero.webp) ### Google Maps for Your Website We match the solution to the job: a simple office map without a key, or an API connection with address suggestions and directions. We protect the key… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=216:maps-platform&catid=44&lang=en-GB) [ ![Google Ads setup icon: a target with an arrow, ad campaigns and conversion tracking](https://it-deweloper.pl/images/Web-development/google-ads-hero.webp) ### Google Ads and Conversion Tracking Setup We link Google Ads to analytics and your shop, set up counting of enquiries, calls and purchases, test it with test enquiries and, if needed, launch… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=212:google-ads&catid=44&lang=en-GB) [ ![Data Studio report icon: a pie chart and bars, one report for your site and advertising](https://it-deweloper.pl/images/Web-development/data-studio-hero.webp) ### Data Studio Reports We connect the data sources, build an owner report with the key figures for your site, search and advertising, and set up automatic refresh. Access i… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=208:data-studio&catid=44&lang=en-GB) [ ![Cookie banner and Consent Mode v2 icon: a cookie with a bite taken out, visitor consent to cookies](https://it-deweloper.pl/images/Web-development/consent-mode-hero.webp) ### Cookie Banner and Consent Mode v2 We connect a consent banner with cookie categories, pass the visitor's choice to Google in all four signals and check that it really reaches Google. ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=204:consent-mode&catid=44&lang=en-GB) [ ![Google Tag Manager setup icon: a tag with a hole, managing website tracking codes](https://it-deweloper.pl/images/Web-development/gtm-hero.webp) ### Google Tag Manager Setup We install Google Tag Manager, move existing counters over without duplicates, set up tracking for forms, clicks and calls and document the container… ](https://it-deweloper.pl/index.php?option=com_content&view=article&id=200:gtm&catid=44&lang=en-GB) [](#) [](#) ## Build your website Find out what your website will cost [ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB) ![](https://it-deweloper.pl/media/yootheme/cache/3c/background-square-01-3c44c74f.png?src=images/yootheme/demo/background-square-01.png&thumbnail=900,900,&hash=72c31958) ![](https://it-deweloper.pl/media/yootheme/cache/cb/background-square-03-cbb341a0.png?src=images/yootheme/demo/background-square-03.png&thumbnail=600,600,&hash=6e9dde93) ### [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB) Web studio IT Deweloper website development, Poland. 5423493188 SEOAIAdsWebSMM ### Address Nowogródzka 4A Białystok, 15-490, PL [ ### Phone +48 731 190 041 ](tel:+48731190041) [ ### Email This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:office@it-deweloper.pl) [ ### WhatsApp ](https://wa.me/48731190041) [ ### Telegram ](https://t.me/+48731190041) Opening hours: - Monday 0900–1800 - Tuesday 0900–1800 - Wednesday 0900–1800 - Thursday 0900–1800 - Friday 0900–1800 - Saturday 0900–1600 - Sunday closed ![IT Deweloper](https://it-deweloper.pl/images/Logo.webp) Web development can be interesting! Our social media, with content about building websites. - [](https://www.facebook.com/ITdeweloper) - [](https://www.linkedin.com/company/it-deweloper) - [](https://t.me/IT_deweloper) - [](https://www.instagram.com/it_deweloper/) - [Portfolio](https://it-deweloper.pl/index.php?Itemid=264&lang=en-GB) - [Contact](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB) - [About us](https://it-deweloper.pl/index.php?Itemid=261&lang=en-GB) **it-deweloper** — a web development studio. We design and build modern websites and online stores. © [it-deweloper](https://it-deweloper.pl/en). 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