---
title: "Google Services Setup for Business — IT Deweloper"
description: "We set up and link Google Analytics 4, Tag Manager, Search Console, Merchant Center and Business Profile. Accurate conversions, GDPR-compliant consent."
url: "https://it-deweloper.pl/en/web/google"
date: "2026-10-14T23:46:20+00:00"
language: "en-GB"
---
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- [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
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- [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page")
- [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio")
- [ +48 731 190 041](tel:+48731190041 "Phone")
- [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail")
- [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address")
- [ WhatsApp](https://wa.me/48731190041 "WhatsApp")
- [ Telegram](https://t.me/+48731190041 "Telegram")
- [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions")
- [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines")
- [SEOSearch engine optimization](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google")
- [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
- [AIArtificial Intelligence on the website](https://it-deweloper.pl/en/web/ai)
- [JoomlaWebsite Management System](https://it-deweloper.pl/en/web/joomla "Joomla website development")
- [GoogleGoogle services setup](https://it-deweloper.pl/en/web/google "Google services setup for your website")
- [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services")
- [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices")
- [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online")
- [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief")
- [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work")
- [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik")
- [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development")
- [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion")
# Setting Up and Integrating Google Services for Your Website
Google gives businesses a set of tools: analytics, Search Console, Business Profile, Merchant Center and Google Ads. They pay off only when they are connected: every enquiry is counted, ads learn from real sales, and your company and products are visible in search and on maps. We set up and connect Google services on websites built on any platform, with visitor consent handled in line with EU requirements. We work with companies in Poland and across the European Union.
## Why Google services don’t work on their own
Most often the problem is not missing services, but services that are installed yet not connected to each other. Here are the four situations clients most often bring to us.
### The numbers don’t match the enquiries
The tracking code is installed twice or missing from some pages. Reports say one thing, your inbox another, and decisions are made on the wrong data.
### Cookie consent is set up incorrectly
If the website does not pass the visitor’s choice to Google, Google Ads sees only part of the conversions from the EU, and remarketing does not work fully.
### Products disapproved in Merchant Center
An error in the product feed or shipping settings, and the store doesn’t appear in Google Shopping even though the products are on the website.
### Business Profile doesn’t match the website
A different phone number, an old address, different opening hours. Customers get confused, and Google trusts your business data less.
## Visibility in search and on maps
For customers to find you on Google, search needs to see your website’s pages, know your business address and opening hours, and receive up-to-date product data. Three Google services and structured data on your pages take care of this.
### Google Search Console
Shows how Google sees your website and what keeps it out of search results.
Ownership verification We verify ownership of the domain and all language versions of the website. You remain the owner of the property, and the studio works as a user.
Indexing and errors We submit the sitemap and check which pages are in search and which are not, and why. We fix duplicates, errors and accidentally blocked sections.
Impressions in AI answers In June 2026 Google added a report to Search Console showing website impressions in AI Overviews and AI Mode. Google is rolling it out gradually, not to all websites at once. If the report is available for your website, we’ll show you how to read it.
Connection with analytics We connect Search Console with Google Analytics 4 to see the customer’s path from search query to enquiry.
**Who it’s for:** any website that needs to be found on Google Search.
### Google Business Profile
Your business listing on Google Maps and in search: address, opening hours, reviews.
Creation and verification We create a new profile or recover access to an existing one and complete verification. A profile is available to businesses that have an address for serving customers or that travel to their customers.
Completing the profile Categories, services, photos, opening hours, service area. The more accurately the profile is completed, the more searches it can appear for.
Consistent data with the website The name, address and phone number in the profile, on the website and in the structured data match word for word. For Google, this signals that your business data can be trusted.
Reviews We prepare a short link customers use to leave a review and show you how to respond to reviews, including negative ones.
**Who it’s for:** businesses customers look for “near me”: offices, salons, mobile tradespeople.
### Google Merchant Center
Sends your store’s products to Google Shopping and to Shopping ads.
Account and website We create the account, verify the website and set shipping and return policies. Without them, products won’t pass review.
Product feed We set up product export from the store with automatic price and availability updates, so the data in Google doesn’t differ from the website.
Free listings and advertising Products appear in the “Shopping” tab and other Google surfaces with no cost per click. If you need Shopping ads, we link Merchant Center with Google Ads.
Disapproved products We go through the reasons for disapprovals in the account issues section and fix the data on the website or in the feed.
**Who it’s for:** online stores selling on their own website.
### Rich results
Helps Google understand what is on the page: a company, a service or a product.
Organisation and contacts We mark up the name, address, phone number and opening hours exactly as they appear in your Business Profile, so the data matches everywhere.
Services and products We mark up services, products with price and availability, and breadcrumbs. The markup mirrors what visitors see on the page, with no hidden promises.
Validation We test pages in Google’s Rich Results Test and monitor structured data errors in Search Console.
What to expect Structured data doesn’t guarantee a rich result: Google decides whether to show it. Without structured data, though, there is no chance at all. More on our page about [search engine optimisation](https://it-deweloper.pl/en/web/seo).
**Who it’s for:** any website with services, products or company contact details.
## Analytics and enquiry tracking
Analytics shows which channels bring customers and which only consume budget. We set it up so the numbers match real enquiries and data collection meets EU requirements for visitor consent.
### Google Analytics 4
Shows where visitors come from and what they do on the website.
- Key events: enquiry, call, messenger click, purchase
- E-commerce tracking for online stores
- Excluding your own traffic from statistics
- Connection with Search Console and Google Ads
### Google Tag Manager
All tracking codes in one place, without editing website templates.
- Moving existing tracking codes without duplicates
- Tags for Google Analytics, Google Ads, Meta and other services
- Tracking of forms, clicks and calls
- Testing in preview mode and container documentation
### Cookie banner and Consent Mode v2
Visitors decide what data is collected about them, and Google receives their choice.
- Consent banner with cookie categories
- Google Consent Mode v2 with all four signals
- Basic or advanced mode depending on your needs
- Checking that the visitor’s choice actually reaches Google
For advertising and measurement of visitors from the European Economic Area, Google requires their consent to be passed on.
### Data Studio report
One clear report for the owner instead of several Google dashboards.
- Google Analytics, Search Console and Google Ads data on one page
- Access via a link, without logging in to each service
- Data updates automatically
Data Studio was previously called Looker Studio.
## Advertising and sales
Google Ads optimises campaigns for the actions you report to it. If only clicks reach the account, the ads learn to buy clicks. If enquiries and sales reach it, they look for people who buy.
### Google Ads and conversions
We connect advertising with analytics and your store, so the budget works for enquiries and sales, not clicks.
### What we set up
Linking Google Ads with Google Analytics 4 and Merchant Center
Conversion tracking: enquiries, calls, purchases
Enhanced conversions
Remarketing audiences that respect visitor consent
Shopping ads and Performance Max campaigns for stores
### Good to know
Without proper consent, some EU conversions are not recorded
We test conversions with test enquiries before campaigns go live
Campaigns run in your own Google Ads account
### Who it’s for
---
A company that already advertises on Google or is preparing to launch and wants to know what every euro invested brings in.
Key topics
Google Ads Performance Max Enhanced Conversions Merchant Center
## Website features powered by Google services
Google services aren’t only for marketing. Maps, form protection, email on your domain and loading speed are part of the website too, and it makes sense to set them up together with analytics. Hover over a card to see the details.
### Google Maps Platform
### reCAPTCHA form protection
### Google Workspace
### Speed and Core Web Vitals
### Google tag gateway
### BigQuery export
## How we work
Five steps from audit to handover. All accounts are registered in your name: the studio gets user access, and you can revoke it at any time.
01
### Audit
We check what is already connected, where the duplicates are and who owns the accounts.
02
### Plan
Together we decide what counts as an enquiry and a sale, and record it in an event map.
03
### Implementation
We set up the services and tracking through Tag Manager, without editing website templates.
04
### Validation
We send test enquiries and check every event in preview mode.
05
### Handover
We hand over access, the event map and a short guide: where to see enquiries and what the numbers mean.
### What you get
Working, interconnected Google accounts registered in your name
An event map and Tag Manager container documentation
A test report: which enquiries, calls and purchases are recorded
A Data Studio report, if it is part of the order
### Any platform
---
We connect Google services to websites on WordPress, Joomla, OpenCart, Bitrix and other platforms, including websites we didn’t build.
Key topics
GA4 Tag Manager Search Console Consent Mode v2 GDPR
## How much does Google services setup cost
Prices for Google services are listed under “Google services and analytics” in the modular web extensions table below. The price list is shared by all our services and is pulled in here automatically, so the figures are always up to date. We give an exact quote after a short audit.
- [Web development](#)
- [SEO](#)
One-page site
€200
- 
Landing page
A landing page for paid ad campaigns
- 
No nesting
All site elements on one page
- 
Lowest cost
Not recommended for SEO
- 
Scalability
A landing page is a good start — the project can be extended gradually.
[Order](https://it-deweloper.pl/en/cost/brief)
Business website
€700
- 
A multi-page site with broad functionality
- 
Separate pages
Contact, Pricing, About us, Portfolio, Gallery, Blog
- 
SEO-ready
Suitable for organic search promotion
- 
It can be scaled and extended with further functionality.
[Order](https://it-deweloper.pl/en/cost/brief)
Online store
€1200
- 
Online trade
Many product cards with description and price
- 
Integration
Link to accounting and shared document flow
- 
Stock synchronisation
A single system for stock movement and inventory
- 
Online payments
[Order](https://it-deweloper.pl/en/cost/brief)
Social media
€200
Per profile
- 
A post on the site is sent to social media automatically
- 
No need to create separate posts for social media
Telegram, Facebook, Instagram and other platforms
- 
Genuine traffic
The site gains engaged visitors who push it higher in search results
- 
Set the integration up once and it runs 24/7
[Order](https://it-deweloper.pl/en/cost/brief)
Google Business
€100
Per profile
- 
The single most important factor for online visibility
- 
Convenience on maps
When someone searches nearby, your company appears first
- 
Separate search listing
Google highlights pages with profiles from its own directory
- 
See statistics on route searches to your address and on phone calls
[Order](https://it-deweloper.pl/en/cost/brief)
Business directories
€ 10
Per listing
- 
Listing in relevant business directories and industry portals
- 
Regional reach
Users will find the site in local directories of your target city or region
- 
Topical relevance
We place the site where potential customers are looking for it
- 
Only genuine visits from interested users
[Order](https://it-deweloper.pl/en/cost/brief)
Not sure which package to choose?
[Get in touch](https://it-deweloper.pl/en/contact), and we will find the right solution for your needs.
## Modular web extensions
Extend your site as your business needs grow. This section lists individual functional modules, analytics services and promotion tools with a fixed implementation cost.
| Additional services and integrations | Price (EUR, B2B net) |
|---|---|
| Development, design and technical setup |
| Building an online calculator (RSForm! Pro) | 70 – 185 |
| Online payment integration | 70 – 185 |
| Basic logo design | 50 – 100 |
| Building a portfolio / photo gallery (YOOtheme Builder) | 25 |
| Messenger integration | 25 |
| Setting up a corporate mailbox | 15 |
| Setting up contact forms and an FAQ section | 25 |
| Basic hosting setup (dhosting.pl) and SSL certificate installation | 25 |
| Google services and analytics |
| Full configuration of Google services (GA4, GTM, Maps, Ads, Merchant Center) | 250 – 400 |
| Google Analytics and Google Tag Manager integration | 185 |
| Creating and launching a Google Ads campaign | 25 – 185 |
| Creating and configuring a Google Merchant Center profile | 25 – 185 |
| Creating and optimising a Google Maps profile (Google Business) | 25 |
| SEO, content and technical maintenance |
| Fixing errors left by other developers | 15 / hour |
| Audit and correction of meta tags (Title, Description, H1) for SEO | 10 / hour |
| Blog management (layout and publishing in Joomla Articles) | 10 / post |
## Custom development
For specific business needs, functionality not used before and complex solutions that cannot be priced within a package.
| Qualification | Junior | Senior |
|---|---|---|
| B2B hourly rate (EUR/hour) | 12.5 – 14.5€ | 33 – 42€ |
[What makes up the price of a website, in detail ](https://it-deweloper.pl/en/cost)
### Frequently asked questions about Google services setup
Who will own the Google accounts? You do. Google Analytics, Tag Manager, Search Console, Merchant Center, Google Ads and Business Profile accounts are registered to your company or transferred to it. The studio gets user access, and you can revoke it at any time without our involvement.
How is Google Analytics different from Search Console? Search Console shows how the website appears in search before the click: impressions, queries, positions and indexing errors. Google Analytics shows what visitors do after they arrive: which pages they view and whether they send an enquiry. You need both: together they show the customer’s path from search to contact.
Why use Tag Manager if the code can be added directly to the website? Code in the website template has to be changed every time you need to track a new button or connect a new service, and it’s easy to lose during a redesign. Tag Manager keeps all codes in one place: tracking is added and tested without changing the website, and duplicate tracking codes are visible straight away.
Do I need a cookie banner if I don’t run ads? As a rule, yes. Analytics cookies for visitors from the EU usually require consent under the GDPR, even without advertising. If you run or plan to run Google Ads, the banner must also pass the visitor’s choice to Google through Consent Mode, otherwise some conversions won’t be recorded.
Can you connect services to a website built by another developer? Yes. We work with websites on WordPress, Joomla, OpenCart, Bitrix and other platforms. We start with an audit: what is already installed, what is duplicated and which accounts you have access to. If access to an old account has been lost, we help recover it or create a new one for your company.
Can I see whether my website appears in Google’s AI answers? Partly. In June 2026 Google added a report on impressions in AI Overviews and AI Mode to Search Console, but it is rolling it out gradually, not to all websites at once. We explain how to prepare a website for AI answers on our page about [GEO optimisation](https://it-deweloper.pl/en/web/geo).
Merchant Center is disapproving products. What should I do? The reason is almost always given in the account issues section: missing shipping information, the price in the feed doesn’t match the website, required fields are missing or the image doesn’t meet the requirements. We go through each reason, fix the data in the store or feed and resubmit the products for review.
How much does setup cost and how long does it take? Current prices are in the price list above on this page. The timeline depends on the number of services and how quickly we receive access to the accounts and the website. We give the exact timeline and price after the audit, before work begins.
Which countries do you work in? Setting up Google services doesn’t require in-person meetings, so we work with companies in Poland, across the European Union and beyond. We communicate in Polish, English and Russian, by email and in online meetings.
Frequently asked questions
## Shall we discuss which Google services your website needs?
We’ll check what is already connected, tell you what works and what is worth fixing, and give you the timeline and price before work begins. The consultation is free and comes with no obligation.
[Contact the studio ](https://it-deweloper.pl/en/contact)
## Build your website
Find out what your website will cost
[ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB)
### [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB)
Web studio IT Deweloper website development, Poland. 5423493188
SEOAIAdsWebSMM
### Address
Nowogródzka 4A
Białystok, 15-490, PL
[
### Phone
+48 731 190 041
](tel:+48731190041)
[
### Email
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](mailto:office@it-deweloper.pl)
[
### WhatsApp
](https://wa.me/48731190041)
[
### Telegram
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Opening hours:
- Monday
0900–1800
- Tuesday
0900–1800
- Wednesday
0900–1800
- Thursday
0900–1800
- Friday
0900–1800
- Saturday
0900–1600
- Sunday
closed
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- [Portfolio](https://it-deweloper.pl/index.php?Itemid=264&lang=en-GB)
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- [About us](https://it-deweloper.pl/index.php?Itemid=261&lang=en-GB)
**it-deweloper** — a web development studio.
We design and build modern websites and online stores.
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