---
title: "Website development"
description: "IT Deweloper builds and promotes websites for businesses in Poland and the EU: corporate sites, online shops, landing pages. Design, SEO optimization and automation — from the idea to the first enquiries."
url: "https://it-deweloper.pl/en/component/content/category/web-dev"
date: "2026-09-09T15:39:38+00:00"
language: "en-GB"
---
[Skip to main content](#tm-main)
- [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page")
- [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio")
- [ +48 731 190 041](tel:+48731190041 "Phone")
- [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail")
- [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address")
- [ WhatsApp](https://wa.me/48731190041 "WhatsApp")
- [ Telegram](https://t.me/+48731190041 "Telegram")
- [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions")
- [SEO](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google")
- [GEO](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
- [How we work](https://it-deweloper.pl/en/web/process "Website development stages and timelines")
- [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services")
- [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices")
- [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online")
- [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief")
- [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work")
- [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik")
- [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development")
- [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion")
- [ Русский ](https://it-deweloper.pl/ru/component/content/category/razrabotka-sajtov)
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- [ Русский ](https://it-deweloper.pl/ru/component/content/category/razrabotka-sajtov)
- [ Polski ](https://it-deweloper.pl/pl/component/content/category/tworzenie-stron)
- [ Беларуская ](https://it-deweloper.pl/be/component/content/category/raspracouka-saitau)
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- [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page")
- [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio")
- [ +48 731 190 041](tel:+48731190041 "Phone")
- [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail")
- [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address")
- [ WhatsApp](https://wa.me/48731190041 "WhatsApp")
- [ Telegram](https://t.me/+48731190041 "Telegram")
- [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions")
- [SEO](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google")
- [GEO](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
- [How we work](https://it-deweloper.pl/en/web/process "Website development stages and timelines")
- [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services")
- [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices")
- [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online")
- [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief")
- [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work")
- [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik")
- [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development")
- [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion")
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=119:joomla-vs-wordpress&catid=29&lang=en-GB)
## [Joomla vs WordPress in 2026: an honest comparison](https://it-deweloper.pl/index.php?option=com_content&view=article&id=119:joomla-vs-wordpress&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
WordPress runs 40.7 % of all websites in the world. Joomla runs 1.1 %. A fortyfold difference. And yet the site you are reading right now is built on Joomla, and I still think that was the right call. There is no contradiction here. We build client sites on different platforms — WordPress, Joomla and others — so I have nothing to defend. What follows is an honest comparison: where WordPress wins so clearly there is nothing to argue about, where Joomla is genuinely stronger, and why the choice of platform affects the outcome far less than people assume.
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=119:joomla-vs-wordpress&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=115:claude-joomla-integration&catid=29&lang=en-GB)
## [Connecting Claude to a production Joomla site](https://it-deweloper.pl/index.php?option=com_content&view=article&id=115:claude-joomla-integration&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
On 8 September 2026 our website gained nineteen new articles in four languages — with structured data, language links and meta tags. In a single working day. They were not written by a copywriter or by a turnkey text generator: they are the result of a setup we spent six weeks assembling — Claude connected to a live Joomla installation through five different access channels. Below is an honest account of that setup: what it consists of, why one channel turned out not to be enough, what it genuinely speeds up and what it does not, and the two incidents it cost us along the way. No talk of...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=115:claude-joomla-integration&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=111:company-website-legal-requirements&catid=29&lang=en-GB)
## [A company website in Poland: what the law requires](https://it-deweloper.pl/index.php?option=com_content&view=article&id=111:company-website-legal-requirements&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
A company website in Poland is not just design and copy. There is a set of things that must be on it: company details in a defined scope, a privacy policy, a cookie consent that actually works, and for a shop a set of terms as well. Missing the first group is an offence punishable by a fine; breaches on the data side draw UODO sanctions, which in Polish practice have run from 10,000 to 50,000 zł for small shops. Below is a checklist without the legal phrasing: what exactly belongs on the site, how the requirements differ for a sole trader and for a limited company, why an "Accept" button...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=111:company-website-legal-requirements&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=107:ai-answers-about-your-company&catid=29&lang=en-GB)
## [What AI says about your company: a half-hour check](https://it-deweloper.pl/index.php?option=com_content&view=article&id=107:ai-answers-about-your-company&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
Customers scroll through ten blue links less and less. They ask ChatGPT "who builds websites in Warsaw", or they see Google's ready-made answer above the results — and they call one of the firms it named. If you are not among them, you did not lose on rankings: you simply were not in the answer, and the person never found out you existed. Below is a way to check this yourself in half an hour, with no tools and no agency: five questions to ask about your own market, what to write down in the answers, and what to do with the result. Plus an honest look at why you are not being named, and how...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=107:ai-answers-about-your-company&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=103:ksef-sklep-strona&catid=29&lang=en-GB)
## [KSeF: what your website and shop must handle](https://it-deweloper.pl/index.php?option=com_content&view=article&id=103:ksef-sklep-strona&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
KSeF is discussed as an accounting topic, but most of the work lands on the website. It is the shop that has to recognise whether a business or a consumer is buying, collect the NIP tax number somewhere it can actually be used, and pass the data to the system that will issue the invoice. Skip that, and your accountant ends up with orders no e-invoice can be issued from. Below is the technical side: who is covered and from when, why February 2026 affects even the smallest firms, how the 10,000 zł threshold is really counted, where the NIP field belongs in a checkout form, and how the B2B...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=103:ksef-sklep-strona&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=99:website-accessibility-law&catid=29&lang=en-GB)
## [Website accessibility law in Poland: who it covers](https://it-deweloper.pl/index.php?option=com_content&view=article&id=99:website-accessibility-law&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
Since 28 June 2025 Poland has had a law that requires some companies to make their websites usable by people with disabilities. The fine goes up to ten times the average national salary, and for larger turnovers up to 10% of annual revenue. PFRON supervises compliance, and an inspection can start with nothing more than a complaint from any visitor to your site. Below is the practical breakdown: who the law covers and who it does not, and why the exemption does not always hold; what it actually demands of a website once you strip away the language of standards; the five things sites most...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=99:website-accessibility-law&catid=29&lang=en-GB)
[](https://it-deweloper.pl/index.php?option=com_content&view=article&id=95:japanese-keyword-hack&catid=29&lang=en-GB)
## [Japanese keyword hack: how I cleaned an infected site](https://it-deweloper.pl/index.php?option=com_content&view=article&id=95:japanese-keyword-hack&catid=29&lang=en-GB)
Written by Victor Parhimchik on 08 September 2026. Posted in [IT Deweloper Blog](https://it-deweloper.pl/en/blog).
On the morning of 3 September 2026 the owner of savuk.eu came to me with an ordinary complaint: “Google shows some nonsense for my site.” The site itself opened normally — no browser warnings, no visible traces. By the evening I had deleted 777 foreign files from it, and the oldest backdoor turned out to be dated December 2022. The infection had lived on the site for almost four years, and nobody had noticed it the whole time. Below is a breakdown of a real case: what the Japanese keyword hack looks like from the inside, why restoring a backup does not help, which detail almost convinced me...
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=95:japanese-keyword-hack&catid=29&lang=en-GB)
## [Website promotion in AI answers](https://it-deweloper.pl/index.php?option=com_content&view=article&id=83:geo&catid=26&lang=en-GB)
Written by IT deweloper on 02 September 2026. Posted in [Website development](https://it-deweloper.pl/en/component/content/category/web-dev).
People no longer scroll through ten links: they ask ChatGPT, Perplexity or Google AI and get a single answer naming two or three companies. GEO optimization makes sure yours is one of them. We will check for free what the assistants say about you right now.
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=83:geo&catid=26&lang=en-GB)
## [Website SEO promotion in Poland](https://it-deweloper.pl/index.php?option=com_content&view=article&id=79:seo&catid=26&lang=en-GB)
Written by IT deweloper on 31 August 2026. Posted in [Website development](https://it-deweloper.pl/en/component/content/category/web-dev).
Most websites never get steady traffic from search: Google states plainly that even a technically sound page is not guaranteed to be indexed. Building a site is not enough — it has to be made visible. SEO promotion brings a business out of the digital shadow and delivers customers at the moment they are already looking for your services. We do search engine optimization and website promotion for companies in Poland and the European Union — from the technical audit to positions that hold in Google.
[Continue reading](https://it-deweloper.pl/index.php?option=com_content&view=article&id=79:seo&catid=26&lang=en-GB)
Menu
[ Portfolio ](https://it-deweloper.pl/index.php?Itemid=108&lang=ru-RU "Websites by IT Deweloper web studio")
[ Calculate the price ](https://it-deweloper.pl/index.php?Itemid=198&lang=ru-RU "Cost of website development")
## What types of websites does our web studio offer?
Strong web development starts with understanding business processes, company goals, audience behaviour, and the points where an inquiry or a sale happens. For companies we build a scalable web resource , that supports sales, customer communication and business growth. We work with companies in Poland and across European markets .
### Single-page website
### Corporate website
### Online store
### Online portfolio
### Local services
### Online courses
### Blog
### News project
Types of websites built by IT Deweloper web studio
## We promote websites online
Today, almost anyone can build a website with the help of artificial intelligence. As a result, thousands of new websites appear every day, and most of them remain unnoticed among billions of pages online. Without search promotion, optimisation for AI systems and advertising, even a well-made website brings no clients and becomes just a line of expenses. We build websites and drive their promotion across search engines, AI services and advertising channels, turning them from just another web page into a tool for attracting clients and growing revenue.
### SEO
Website optimisation for search engines
Our studio handles search engine promotion and ranks websites at the top of search results. This delivers free, long-term traffic for specific user queries online.
Google Bing DuckDuckGo
### GEO
Website optimisation for artificial intelligence
Adapting the site's technical structure and copy for AI algorithms. It increases the chances that AI systems cite your business as a source and surface your site in their answers.
GPT Gemini Claude Perplexity
### PPC
Pay-per-click — contextual advertising
We set up paid advertising campaigns for client acquisition. This delivers hot leads quickly, even before the site has picked up traffic from search results or AI answers.
Google Ads Meta Microsoft Advertising
Website promotion channels online
## What will your website be able to do?
Not just a website, but a full-featured web platform in the browser with ready-made tools to extend your reach, accept payments, manage sales and analyse your business's marketing.
### Multilingual support
Extend your site's reach to different countries.
### Booking
Online client booking with calendar sync.
### Shopping
Payment acceptance and international logistics.
### Integrations
Connect your site to inventory, accounting and delivery services.
### Maps
Get your site featured in your city's local search.
### Web analytics
A business growth strategy based on customer preferences.
### Social media
A post on the site is automatically published to social media.
### AI integration
Automate your business with artificial intelligence.
Business functionality of a website
## Artificial intelligence on your website
The website stops being a showcase and starts working: it advises visitors, handles inquiries and messages, and prepares content. We bring AI into an existing site or build it into a new project — with no platform switch and no rewriting everything from scratch.
### AI assistant
A consultant that knows your business
The chatbot is trained on your services, prices and documents. It answers visitor questions, suggests a solution and passes a ready-made lead to the manager — in Russian, Polish and English.
### Automation
Routine work leaves your day
An AI agent sorts through email and inquiries, drafts replies, moves data into your CRM and spreadsheets, and keeps an eye on forms and orders. It works around the clock and needs no dedicated staff member.
### Content and AI search
Your brand in AI answers
We prepare copy, descriptions and FAQs together with AI, and mark up the structure and data. The site shows up not only in Google, but also in the answers of ChatGPT, Gemini and Perplexity, bringing ready-made clients.
---
Artificial intelligence tools for business websites
## What's included in website development
Building a website and launching a working business tool are two different things. That's why our process includes stages from related fields: technical optimisation, digital marketing and legal preparation. Your site goes live ready for promotion and compliant with EU requirements — GDPR, cookie consent, the Omnibus Directive. Below is exactly what we do at each stage.
- Marketing
- Architecture
- Technical optimisation
- Content
- SEO
- Competitor Analysis
- Legal Compliance
### Keyword Research
Based on an initial analysis of your business, we assess the project's real potential in search. This marketing analysis is the foundation for your future site, and it consists of several elements:
### What's included
Demand assessment. We find out how often customers search for your service.
Keyword selection. We find the queries that bring in customers.
Competitor analysis. We study competitors' keywords.
Site structure. Every page answers a specific query.
Search volume. Search frequency for each service.
Intent analysis. Buy, compare or just research.
Semantic clean-up. We remove off-target queries.
Content brief. A content plan for SEO.
### Turnaround time
≈ 5 business days
---
A ready keyword set and page structure based on real search queries.
What you get
- A prioritised list of queries with search volume
- A query-to-page distribution map
- A content brief for populating the site
Key topics
keyword research keyword selection query clustering demand analysis site structure SEO strategy
###  Framework
Search competition, customer profile and business model brought together into a single hierarchy
stage: 3 days
01 Planning
### Site logic tree
We build a 3-level model: home → categories → content. This rules out "deep" pages that neither users nor search engines ever reach.
02 Ecosystem
### Navigation & URLs
We add breadcrumbs, responsive menus and clean URLs (SEF). We build an intuitive map so users always know where they are and how to get back.
03 Indexing
### Links & authority
We set up internal linking and an XML sitemap, distributing page authority so important sections rank higher.
Result: a resilient structure with no duplicates or broken paths
site architecture site structure logic tree navigation clean URLs internal linking indexing SEO structure
###  Site setup
We bring the site up to reference standards on the parameters that matter to search engines and real users alike. Our studio tracks several hundred such parameters — a developer, a designer and a marketer each care about different ones. The IT Deweloper team finds the best solutions and presents the project to the client.
stage: 7 days
01 Performance
### Speed & Web Vitals
We fight for every millisecond — WebP, caching and a CDN. Load times under 1.5s directly boost conversion by 15–20%.
02 Clean code
### Duplicates & indexing
We eliminate silent budget killers: clearing duplicates with canonical tags and setting up 301 redirects. New pages get indexed within minutes.
03 Standards
### Structured data & SSL
We integrate Schema.org for rich snippets, install SSL and set up local targeting (Białystok/Poland).
Performance metrics
Component integration
Mobile-first design
Structured data integration
page speed Web Vitals caching CDN WebP canonical URLs 301 redirects SSL certificate Schema.org mobile optimisation
###  Site content
Site content depends on your target customer, and we've already defined that in the earlier steps. Now the marketer and copywriter take over: we identify your prospective visitor's pain points and aim to fully satisfy their query.
timeline: individual
01. Meaning
### Persuasive copywriting
We write for people, not robots. No clichés about a "dynamically developing company." We highlight facts, showcase your expertise and solve your audience's real problems.
02. Packaging
### Visuals & formatting
Nobody reads a wall of text. We break content into logical blocks and create original images, infographics and video. Complex information becomes easy to take in.
03. Engagement
### Localisation & conversion
Polish is one of the hardest languages to get right — machine translation does real damage here. We deliver polished, native-level copy, design a proper FAQ section and add clear calls to action (CTAs).
Original design
Native-level language
Well-crafted headlines
LSI optimisation (no keyword stuffing)
persuasive copywriting content packaging infographics FAQ CTA localisation multilingual content usability
###  Off-page Optimisation
Search visibility comes with reputation. We place mentions of your company on authoritative local and international sources — media outlets, industry portals, business directories. It's safer than cheap shortcuts and keeps working for years.
timeline: 6 months
### Outreach & Blogs
We negotiate directly with the admins of Polish blogs and niche forums. We publish guest posts and earn permanent dofollow links that pass real authority to your domain.
### Local Directories
We list your company in authoritative regional directories, building a consistent NAP profile (name, address, phone) — one of the strongest signals for local Google rankings.
### Link Exchange
We arrange safe reciprocal recommendations with partner sites in related niches, building a natural, balanced anchor-text profile without over-optimising for commercial terms.
Gradual, penalty-free growth
White-hat sources only
Placement in business directories
Toxicity monitoring (Ahrefs)
outreach guest posts dofollow links NAP profile local search link exchange anchor text Ahrefs
### 
Your Products & Services in a Competitive Market
We don't guess what works — we use our own software to research queries and analyse niches in your specific region, factoring in seasonality and demand trends. IT Deweloper's marketing strategies build on the experience of market leaders, refined with our own improvements. A deep audit lets us borrow the best solutions and avoid the mistakes your competitors have already paid for.
delivery time: 1 day
### Growth Points
We identify the keywords driving traffic to competitors that you're not using yet, and find the features and services that make their sites more convenient.
### Segmentation
We analyse direct and indirect competitors, identifying who's really competing for your customer in your specific niche and region of Poland.
### Conversion
We study how competitors nurture leads and which commercial factors convince users to submit an enquiry with them instead of you.
competitor analysis growth points market segmentation conversion leads competitor keywords business niche
### 
Data Protection
Working with customers in Poland and the EU requires strict compliance with GDPR and the relevant EU Directives. We handle the technical side of legal transparency — from correctly configured cookie banners to disclosing business information — closing off the risk of fines up to **€20 million** and the site being blocked by regulators.
Delivery time: 1 day#### GDPR & Privacy
We implement a cookie banner with category-based consent and explicit opt-in checkboxes, set up a proper privacy policy and add the technical means for the "right to be forgotten" — deleting a user's personal data on request.
#### Business Identification
We set up the footer and contact page to meet Polish legal requirements: KRS, NIP, REGON, registered address. Transparent company information is a direct trust signal for Google (E-E-A-T) and for your customers.
#### Omnibus Directive
For online stores, we set up the mandatory display of the lowest price over the last 30 days, a returns page (Zwroty) and public terms of service (Regulamin) — in full compliance with Omnibus.
**Risks:** skipping legal adaptation doesn't just risk fines — it also hurts conversion. European users won't hand over personal data on a site without a proper privacy policy.
personal data protection cookie banner privacy policy right to be forgotten legal identification E-E-A-T trust terms of service legal compliance
Business opportunities in web development
## Build your website
Find out what your website will cost
[ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB)
### [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB)
Web studio IT Deweloper website development, Poland. 5423493188
SEOAIAdsWebSMM
### Address
Nowogródzka 4A
Białystok, 15-490, PL
[
### Phone
+48 731 190 041
](tel:+48731190041)
[
### Email
This email address is being protected from spambots. You need JavaScript enabled to view it.
](mailto:office@it-deweloper.pl)
[
### WhatsApp
](https://wa.me/48731190041)
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### Telegram
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Opening hours:
- Monday
0900–1800
- Tuesday
0900–1800
- Wednesday
0900–1800
- Thursday
0900–1800
- Friday
0900–1800
- Saturday
0900–1600
- Sunday
closed
Web development can be interesting! Our social media, with content about building websites.
- [](https://www.facebook.com/ITdeweloper)
- [](https://www.linkedin.com/company/it-deweloper)
- [Portfolio](https://it-deweloper.pl/index.php?Itemid=264&lang=en-GB)
- [Contact](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB)
- [About us](https://it-deweloper.pl/index.php?Itemid=261&lang=en-GB)
**it-deweloper** — a web development studio.
We design and build modern websites and online stores.
© [it-deweloper](https://it-deweloper.pl/).
All rights reserved.
[Privacy Policy](https://it-deweloper.pl/index.php?Itemid=313&lang=en)
## Schema
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```